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Meredith Heron Collection, Toronto, ON (2026)

11/09/2026

CIRRUS | GREY

WHO SAYS A FLATWEAVE HAS TO FALL FLAT?

Last week we talked about why rugs should be part of the design budget from the very beginning, rather than the first thing sacrificed when construction costs get out of hand.

But what happens when the budget really is tight?

This is where understanding rug construction and fibre selection becomes rather important.

Meet CIRRUS.

A wonderfully sculptural combination of Soumak flatweave and raised pile, creating extraordinary texture, movement and dimension. It's almost impossible not to want to touch it.

And here's where things get interesting.

We can create Cirrus in New Zealand wool or Tibetan wool, offering beautiful, durable options at more approachable price points. We can introduce metallic threads for unexpected shimmer or blend in premium fibres like silk, alpaca or mohair for an entirely different experience.

Same design. Different personalities. Different budgets.

The version you see here is our Grey colourway, made in MOHAIR.

Which, admittedly, is not the budget-conscious option.

It's the utterly indulgent, sculptural-work-of-art, heaven-underfoot option. And it's glorious.

What I love about designing rugs is that we're not limited to choosing something off a rack and hoping the size, colour and construction work.

We can rethink the fibres. Adjust the dimensions. Explore texture and pile height. Make thoughtful decisions about where to invest and where to exercise restraint.

Because a limited budget shouldn't automatically mean limited imagination.

And sometimes the cleverest luxury is knowing exactly where to spend.

CIRRUS | GREY
Meredith Heron Collection

Available for bespoke orders. Contact the MHC studio to explore colourways, fibre combinations and custom sizing for your next project.

11/05/2026

THE RUG SHOULD NEVER BE AN AFTERTHOUGHT.

In Toronto neighbourhoods like Lawrence Park and Moore Park, older homes often have modest rooms that get opened up into sprawling great rooms. Wonderful for entertaining. Sometimes an absolute nightmare for furniture placement. And rugs.

Here's what happens all too often.

A house gets taken back to the studs. The budget disappears into the walls. Plumbing, electrical, structural surprises. By the time drywall goes up, there's barely enough left to decorate, let alone furnish.

And what's the first thing to go?

The rug.

Which is precisely why we believe your rug should be specified and ORDERED before drywall goes in.

Made to order. Made to size. Designed for the architecture, the furniture arrangement and the people who live there.

Instead, designers scramble to make a room feel finished with cut broadloom and a promise to revisit the rug once everyone has financially recovered.

Spoiler alert. We rarely do.

What follows is a series of decorating Band-Aids, year after year.

And then come the reasons not to invest.

Old dog.
New puppy.
Baby.
Another baby.

We've heard them all.

But here's what fascinates me. A beautifully constructed rug, made with the right fibres, knotting techniques and a design suited to your lifestyle, is EXACTLY what can carry you through all those chapters.

Not something you need to replace every time life changes.

A great rug isn't disposable decoration. It's an investment in how a room looks, functions and lives for decades.

BRUSHED FRINGE in LODEN, from Meredith Heron Collection, shows how a rug can anchor a room, introduce movement and personality, and make everything around it feel considered.

Design the room around the rug. Not the leftovers in the budget.

BRUSHED FRINGE | LODEN
Meredith Heron Collection

Available exclusively to designers at Primavera Interior Furnishings across Canada. Connect with your Primavera sales representative to explore the collection or discuss a bespoke rug for your next project.

11/04/2026

Even I get sticker shock with some of the rugs we design.

I love the possibilities of a custom rug, and I also understand that it has to work within an overall project budget. Knowing where we can adjust—and where the design needs us to hold the line—is a big part of the process.

Anemone is a good example. This intricate, modern floral abstract is made here in all silk. But we could also make it entirely in wool, or use wool with silk accents, depending on your budget and what you want from the finished rug.

The knot density gives us less room to move.

All those curves, fine lines and layered petals need enough knots to render them beautifully. For Anemone, our minimum is 10/34, with 11/55 preferred. For our Nepal production, we’d start at a minimum of 150 knot, with a higher count allowing even finer detail.

Reducing knot density can help bring down the cost of some designs. With a design this intricate, taking it too low would compromise the drawing.

Last week, we had an inquiry about a rug that combines a live edge with an ombré—two features that add to the cost. Ombrés particularly benefit from finer knotting: more knots give us more room to transition between colours, helping the gradient feel fluid without visible steps or striping.

These are the conversations I want us to have openly. What do you love about the design? What does the rug need to do in the room? And what feels comfortable to spend?

Sometimes we can adjust the construction. Sometimes fibre is where we have more flexibility. Understanding those choices helps us find the right way to make your rug.

Love Anemone? Let’s talk about your space, your budget and the mix of fibres that could bring it to life for you.

ANEMONE | Seen here in Vapour, Midnight Bloom & Florentine Garden

11/03/2026

TIDE POOL | LODEN

For almost two decades, I've spent time on the beaches of Playa La Ropa in Zihuatanejo, watching the water dance across the shoreline, carving, sculpting and ultimately erasing the sand before beginning all over again.

I've always been mesmerized by the patterns left behind as the tide retreats. These extraordinary, fleeting works of art that nature creates without a second thought. No two quite alike. No overthinking. No trying to improve upon perfection.

TIDE POOL was born from that fascination.

It's what I consider something of a designer's unicorn — a geometric abstraction that feels entirely organic. It has movement without being busy. Colour without overwhelming a room. It's interesting enough to command your attention, yet knows exactly when to let everything else in the space have its moment.

And that's a much harder balance to strike than you might imagine.

Shown here in LODEN, one of several colourways available in the Meredith Heron Collection, Tide Pool is also completely customizable. Love a dramatic gradient? Wonderful. Prefer a quieter transition with just a whisper of tonal variation? We can do that too. You can determine exactly how much or how little gradient your rug has.

Because the beauty of bespoke is that you get to make it yours.

And because I can never leave a good idea alone, TIDE POOL has a sister rug, BREAKWATER. She's a little more asymmetric, a little more understated, but shares that same effortless rhythm inspired by the water's edge.

Two interpretations of a landscape I've loved for nearly twenty years.

Explore TIDE POOL and BREAKWATER in their many colourways on our newly launched website. For custom sizing, colours and specifications, connect with your Primavera Furnishings sales representative at one of their four Canadian showrooms or contact our MHC office directly.

Meredith Heron Collection | Original Handknotted Rugs

11/02/2026

PRESENTATION. COLLABORATION. THE ART OF THE UNEXPECTED.

What's your presentation style?

Are you a three-options-and-a-clear-favourite designer, or do you subscribe to a little CHAOS THEORY, putting everything on the table to see what sparks a conversation?

Do you set clients up for an easy yes, or challenge them to consider something they didn't know they wanted?

I've always believed the best presentations aren't necessarily the ones that go to plan.

When designers come into our studio to collaborate on rugs, some arrive with a specific motif or palette. Others bring a fabric, a photograph or simply a feeling.

But almost without fail, something ELSE catches their eye.

A pattern they hadn't considered. A colour outside the brief. An entirely different direction.

I LOVE when that happens.

It's one of my favourite parts of working with our own design clients, too: discovering something extraordinary while looking for something else.

The trick is recognizing the opportunity and following it.

We're designers ourselves. We understand the juggling act of bringing a room together, presenting a vision and knowing when to edit — or when to explore.

There's a place for walking into a showroom and flipping through rugs. But there's something different about sitting down with another designer who understands your project and can help you SOURCE, ADAPT or CREATE something genuinely right for it.

We're not here simply to sell you something off the floor. We're interested in what happens when our ideas meet yours.

Bring us your brief. Your fabrics. That impossible-to-find colour. Your half-formed idea you haven't quite found the words for.

We'll bring the rug maps, the samples and a rather dangerous enthusiasm for possibilities.

You might leave with something you never knew you were looking for.

Designers, let's collaborate. Connect here with us directly

10/31/2026

A BLUE MOMENT | TRELLIS GATE IN LAPIS

It feels like it's been a while since we've had a proper BLUE MOMENT around here. Which is rather surprising, given my lifelong love affair with all things blue. You'd think we'd have considerably more blue rugs in our catalogue than we do.

We have a few. Some were born out of projects where I specified a particular blue, fell in love with the result and decided it deserved a place in our collection. Others came from projects that took a different direction, but we loved the designs too much to abandon them. We kept the maps. Because you just never know.

And then there are the designers who come to us looking for their own particular shade of blue. We're always delighted to oblige.

TRELLIS GATE in LAPIS is one such bespoke beauty.

What I particularly love about this rug is how inherently mutable it is. A chameleon, but one with a very strong sense of self.

It's ideal for a room that's evolving because it plays exceptionally well with others. In fact, if Trellis Gate were a student, it would receive top marks for playing nicely with its classmates.

It doesn't belong to a particular decorating decade. There's no obvious colour timestamp that will have you looking at it ten years from now wondering what on earth you were thinking.

Instead, change its dance partners and watch what happens.

Different upholstery? A new wall colour? An entirely different decorating direction? Suddenly the very same rug takes on a completely different personality.

That's what I love about a really good rug design. It doesn't dictate the room. It gives you possibilities.

And as someone who believes rooms should evolve as we do, I think that's a rather wonderful quality to possess.

Explore TRELLIS GATE in LAPIS on our website. Looking for your own perfect blue? Our original handknotted designs can be customized in colour, size and materials.

For bespoke inquiries, contact Meredith Heron Collection directly. We'd love to make something extraordinary with you.

10/30/2026

Meet Aura.

A friend texted me last night and said "All I Want for Christmas...." and included a screen grab from our new website. I can't fault her for her excellent taste. Let's meet Aura.

Aura began with a fascination for vanishing points and the way colour can alter the perceived depth of a room. Its ombre field draws the eye through a gradual transition, creating atmosphere without relying on overt pattern.

We can make this in India - the lines will be more pronounced. We can make this in Nepal, the lines, well they become optional. Do you like the concentric square, vanishing point illusion or do you prefer the ombré subtly blend from one gradient to the next and just draw you straight in?

Now business wise - India is less expensive than Nepal but it also takes longer. If you want to trim costs but not sacrifice time line, considering skipping the live edge because that plus an ombré adds an additional up charge. We are always happy to walk you through the options so that you can inform your client with confidence and let them decide how they want to proceed - but if you want aura in a space, Aura is the way to go.

Speak with your Primavera Furnishings sales rep today or send us a note on our new website and we'll help you with any questions you may have.

10/27/2026

We thought PIANO BAR should make the introductions.

Our new home online is officially live.

A place to explore our designs, discover the details and see what's possible when a rug is designed rather than simply selected.

PIANO BAR in Merlot is part of our exclusive collection with Primavera Furnishings. An exploration of geometry, rhythm and sculptural texture, with a decidedly fashionable point of view.

Our collaboration with Primavera brings the collection to four showrooms across Canada, where designers can experience the rugs firsthand.

For specifications, pricing and bespoke enquiries, connect with your Primavera sales representative or contact our studio directly.

Consider this a first look. There's so much more to come.

Explore PIANO BAR MERLOT on our new website via the link in bio.

Meredith Heron Collection

Much more to come.

10/26/2026

Twelve years, five family members, countless pets and a revolving door of friends.

Meet COURTNEY, one of the very first bespoke rugs we designed for an interior design client.

The brief? A living room that looked and felt as though it had been lifted straight from the pages of House & Garden UK. Layered, collected, richly patterned and entirely comfortable in its own skin.

Printmaking-inspired patterns were having a moment, and while I've never been particularly fond of bookmatching as a rule, sometimes you have to know when to break your own rules.

Here, the symmetry was exactly what the room needed. COURTNEY became the foundation for all that glorious pattern on pattern.

A dozen years later, the room has lived a very full life. Children, pets, parties, visiting friends, and all the beautiful chaos that comes with a busy family home.

And the rug? Still holding court.

I've always believed the best interiors get better with age. The rugs we design should be no exception.

COURTNEY | Meredith Heron Collection

Bespoke rugs, designed with intention and made for living.

For custom commissions and trade enquiries, connect with our studio through the link in bio.

10/24/2026

It’s here.

Meredith Heron Collection is officially live.

A new collection of hand-knotted rugs, designed for rooms with point of view, colour, texture, and a story to tell.

We’re proud to share that select rugs from the collection are exclusively available through Primavera Furnishings showrooms across Canada.

Explore the collection now at meredithheroncollection.com
The rug the room calls for.

Meredith Heron Collection

11/09/2026

11/05/2026

11/04/2026

11/03/2026

11/02/2026

10/31/2026

10/30/2026

10/27/2026

10/26/2026

10/24/2026

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Monday	9am - 5pm
Tuesday	9am - 5pm
Wednesday	9am - 5pm
Thursday	9am - 5pm
Friday	9am - 5pm