07/11/2026
Asda colleagues from stores across the West of Scotland took a dip in the sea to kickstart their fundraising efforts for BBC Children in Need.
The 30-strong group from stores across the region from Kilmarnock and Irvine to Dumbarton, and Falkirk braved the icy waters, with each store challenged to raise at least £1,000 for this year's campaign.
Teresa, community champion at our Kilmarnock store, said: “We had an incredible day for it. The sun was shining in the sky as we dipped into the water at Irvine Beach, and the Isle of Arran looked spectacular in the distance. It was a big team effort, and everyone had a ball - despite the chilly water. The icing on the cake was to have our very own Pudsey there.
Since 2000, Asda has raised more than £42 million for BBC Children in Need – supporting over 400,000 children and young people across the UK. This year the charity is embarking on a new mission: Championing the Mental Health of young people.
The total amount raised this year will be revealed live on air during the BBC Children in Need telethon on Friday November 13th.
