Viewfinder Coffee Roasters

03/31/2026

Five years ago today, I roasted my first batch of coffee under the banner of Viewfinder Coffee Roasters. Since then, we have helped open dozens of shops, roasted well over 150,000lbs of coffee, and stayed true to our vision. The best part? I’m not doing it alone anymore! This year will be a massive year of growth (news to come), but right now I am just feeling thankful of what God has given me to steward. Special thanks to my wife, my daughter, my family, my team at Hybrid, Nur, and the Viewfinder Group. Wouldn’t want to do it without you. - Jonah

03/29/2026

we’ve been silent on the socials, but don’t worry we’ve been workin’☕️

04/24/2025

Where it all starts - over 15,000 cups of Viewfinder are enjoyed every week thanks to our awesome Wholesale Partners. We are heading to the SCA expo this weekend with gratitude for the past 4 years, and the stories that start right here at the VCR roastery. Keep an eye out - we’ve got a few collabs you won’t want to miss!

02/17/2025

Meet the The Hat, the first of it’s kind, and the beginning of our Workwear Collection. Made to go with everything, the understated design will make it an easy daily choice. The corduroy material adds texture to your fit without bringing you back to the 70’s.

Available at viewfindercoffee.com today.

04/09/2024

NOTEWORTHY RELEASE | Only available for a limited time, try Felipe Contreras’ coffee from Antigua, Guatemala. After our encounter in 2021, Viewfinder is one of his only partnerships in the States, so make sure to try this exclusive coffee set before it’s gone! All three offerings will make your list of the best coffees you’ve ever had. Order today, and receive your own Polaroid featuring the coffee fresh out of the roaster :)

11/17/2023

https://youtu.be/SRSu8LbDpGI?feature=shared

Available now at viewfindercoffee.com

Learn how to brew our new coffee, Quimera Estate, and how Carolina Ramirez produces the coffee in Antioquia, Colombia. Now available at viewfindercoffee.com

10/09/2023

Did yall know we roast every Tuesday? You can always be confident that your coffee is fresh :) Comment your favorite VCR offering below!

09/23/2023

See y’all in a month(ish)

Stay up to date with Viewfinder’s grand opening by subscribing to our newsletter on our website (scroll to the bottom).

07/24/2023

Let’s answer the question nobody’s asking: why green? First off: forest green is objectively the best color. Secondly, sustainability is apart of our mission as Viewfinder! That’s why our 10oz & 5lb packaging are 100% recyclable. Obviously, the color green comes in agreement with sustainability. However, to be frank, it’s mostly because we like the color ;)

07/19/2023

THANK YOU FOR 1,000 FOLLOWERS! We are super grateful for each one of y’all. Hopefully it doesn’t take another 2 years to break 2k 😂

07/08/2023

LIMITED VIEWFINDER MERCH! Designed to be worn for any day, and printed in Dallas on heavy-weight cotton. These shirts are super limited, only selling 25 of each and then they’re gone…forever! Click the link in our bio and get yours today!

06/16/2023

WHAT A CRAZY NIGHT! Thank you to everyone who competed! There were so many close calls, but we are proud to announce our victors: , , and ! (1st,2nd,3rd) Already looking forward to the next one!