07/20/2026
"The story of Sumo Dog is easy to tell as a food story. A chef makes a wild hot dog at Coachella. Rolling Stone notices. Festival goers swarm. A brand is born."
What started as a Coachella pop-up has grown into the business we know and love. But the plans for Sumo Dog don't end there.
Read about our next steps. β€οΈβπ₯
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