HOME SELLERS: Your home showcases your own personality and tastes. But not every potential buyer has the vision to imagine themselves and their belongings in someone else’s home, especially when your personality and lifestyle make strong statements. I will help you create a well-dressed, organized, sparkling clean home that will appeal to a wide range of potential buyers, resulting in a quick sale
for top dollar. I use as many of your furnishings, artwork, and accessories as possible and make recommendations for the optimum furniture arrangement and décor of each room. I also maintain an inventory of artwork and accessories that can be used for the photo shoot and open house and if desired, rented while the house is on the market. I will prepare your home for the photo shoot and prepare a realistic plan for keeping it ready to show. I will provide you with a comprehensive prioritized list of what I think will best prepare the home for sale, allowing you to make the final decisions. I also provide Showing Checklists for every room which you can keep on hand for scheduled showings. Having bought and sold several homes of my own, I know the value of the checklist! Let’s make yours fabulous and get it sold! REALTORS: I will help you achieve your goal of a quick sale for top dollar. I take the awkward and uncomfortable conversation of preparing a home for sale off your plate. As a former marketing, advertising and catalog production professional, I know you first have to draw potential buyers to your “product”. In today’s online shopping environment, photos of a well-prepared home have the potential to either draw buyers to a property or turn them off. Staging for the photo shoot is different than staging to show because clutter is exaggerated in a 2-dimensional format. So we may take the microwave and Mr. Coffee off the counter for the shoot, but we’ll put them back if the sellers are living in the home. Additional marketing services include photo selection and writing / editing the property description.