13/07/2026
When I was a child there was one thing I wanted and that was a genuine Fender Guitar… it was my Dream. I got my first proper left hand Fender in 1992…. If I’d known the future of the brand I would have stuck to my Asian copies.
Apologies to Bob Dylan for appropriating his song, But I’m sure that even Bob would approve…..
Reference notes…Leo Fender and George Fullerton co developed the shape of the Stratocaster and Fender overallWilliam refers to the late Bill Schulz, former US marketing head of Yamaha who with some brave investors bought Fender in’86 for 15000,000 US… for that money they bought an empty factory and trademarking. Mike Lewis was head of R and D later CEO before things went pear shaped.Margaret and Son Dave O’Loughlin owned the only independent Fender distributor in the world from the early 80’s through to the late 2000’s. They were fierce advocates for the brand until usurped.As for me? I sold a lot of Fender product from 1990 through to 2002.…I was also a warranty repairer and Fender’s A n R person in Brisbane during that period….. It was a dream to work with Fender and I miss those “innocent” days when the focus was on making musical dreams come true. Guitar Brothers The Guitar Shop - Brisbane Craig Ratcliffe