17/06/2026
Something a little different than the usual gelato goodness because I was scrolling through groups and I'm tired.
As someone with a history in marketing and design here's a quick little PSA.
If you care about your business? Stop using AI.
AI doesn't fix bad data. 99% of the time these posters, logos, captions and advertisements don’t make any sense. There is too much information. Letters blur into each other with no consistent font or hierarchy. Images are off coloured, melting and oftentimes stolen from artists. Phrasing can be confusing depending on country (regional nuances get lost, spelling gets mixed up and more).
Even with a strong prompt, AI is working off patterns and remixes what already exists - good or bad. It doesn’t understand your audience, your context, or what success actually looks like for that piece of work. You are losing your entire brands personality and credibility. It takes time to build your brand, and by using AI for posters/logos/captions you're destroying your voice.
Alongside that, if you care about the environment at all? Stop using AI.
"The proliferating data centres that house AI servers produce electronic waste. They are large consumers of water, which is becoming scarce in many places. They rely on critical minerals and rare elements, which are often mined unsustainably. And they use massive amounts of electricity, spurring the emission of planet-warming greenhouse gases. "
https://www.unep.org/news-and-stories/story/ai-has-environmental-problem-heres-what-world-can-do-about
https://www.sciencedirect.com/science/article/pii/S2950138525000178
