06/05/2026
๐ Gyokuro: Matcha's Leaf-Form Cousin
Matcha is all the rage right now, and it's wonderful to see more people discovering Japanese tea.
With demand for premium matcha at an all-time high, sourcing truly exceptional quality has become increasingly challenging. That's because the same carefully shaded tea leaves used to produce high-grade matcha are in limited supply.
What many people don't realize is that before matcha is stone-ground into powder, it begins as a shaded green tea. One of the finest examples of this tradition is Gyokuro.
For weeks before harvest, the tea plants are shaded from the sun, concentrating sweetness, umami, and complexity in the leaves. Less than 1% of Japan's tea production is Gyokuro, and only a portion of that ever leaves the country.
Take a look at these brewed leaves. Even after steeping, they're still vibrant green, tender, and full of life. That's the mark of exceptional tea.
If you've ever wondered what the finest Japanese tea tastes like before it becomes matcha, Gyokuro is your answer.
Rich. Sweet. Savoury. Complex.
Available now at Forever Steeped. Stop in and experience one of Japan's most celebrated teas for yourself. ๐ต