09/04/2024
Working in the industry can be challenging, especially when located in a highly competitive area like Prenzlauer Berg!
While my business is thriving and I am able to pay rent and my 15 employees, as a business owner, I am far from comfortable. I firmly believe that consistent effort can positively impact both the mind and body. When I think about the future, it is crucial to prioritize the basics of running a successful business, which ultimately boils down to financial success.
While some businesses depend on drink sales or take away, we can't or don't want to use these due to internal beliefs. I am positive about our business and believe that we are at the beginning and prioritize solely on our main product, which is food. In particular, I think we should focus on the Ramen we offer.
By focusing more on the food aspect, I am confident that it will meet or exceed most people's expectations, which will hopefully be an incentive for them to stop by. While my final goal is still to expand the meaning of ramen beyond tonkotsu and tan tan, it is unfortunately not feasible at this time, and the current vision of "Kuma Ramen" has to be adjusted to ensure economic viability.
Numbers and words do not lie, while we were actively pushing the boundaries of what ramen is and continue to make delicious creative ramen. We came to the conclusion that certain unorthodox specials are not in high demand, resulting in leftover food that cannot be salvaged and thus lowering the total sales.
If you want to support a business, it is simply not enough to only stop by for the specials. As the weather gets hotter, it only gets harder for restaurants that specialize in noodle soups.
As a relative new business owner, I want to take the opportunity to provide insights and information behind the curtains. So the main takeaway is that we will focus on our regular menu and a few non-ramen items that are less heavy and meant to be shared. Additionally, we will be offering only popular styles of ramen as specials to ensure a constant demand from all ethnic groups. This approach will help us stabilize demand and supply to a certain level. We will bring things back, when it's feasible.
~Nam