09/06/2026
โฝ๏ธ SPORT, CULTURE, AND COMMERCE: DRIVING PERTHโS SUMMER REVIVAL! ๐ญ
The conversation is shifting in Perth. Independent business owners, residents, and local authorities are all saying the same thing: it is time for collective, visible action to support our city centre, back our high street, and ensure our streets feel vibrant and welcoming for everyone. ๐ข๐ฅ
We are not waiting around. This summer, a powerful collective partnership is joining forces to drop the two biggest cultural and economic anchors straight into the heart of the city: The Perth World Cup Festival and The Perth Fringe Festival! ๐โจ
๐ THE TWIN-ENGINE REVIVAL STRATEGY
This is a totally united, team effort. By combining world-class sport and live culture, we are flooding our city centre with massive, positive public energy to displace antisocial behaviour across the entire summer calendar:
โฝ๏ธ THE PERTH WORLD CUP FESTIVAL: While the big matches stream live from overseas in the middle of the night, our daytime festival footprint brings families, sports fans, and community pride right back onto the pavement. Organised by La Cave ร Vin and fully supported by the organising committee of Broth3rs, Crido's, Signs & Designs, Perth and Kinross Council and our agency, this initiative is bringing the entire physical presence of the tournament to life on our high street.
Through our friction-free festival digital passport:
1. Spend just ยฃ5 with our local independent festival partners.
2. Scan your unique digital passport instantly right at the counter.
3. Earn reward points to climb the city leaderboard and get a chance to win a ยฃ1,000 multi-venue voucher! ๐ธ๐
๐ญ THE PERTH FRINGE FESTIVAL: Lighting up our evening economy with spectacular theatre, comedy, and music, keeping our city centre paths vibrant, safe, and active while directly supporting our local restaurants, bars, and evening footfall.
๐๏ธ UNIFYING OUR HIGH STREET ECONOMY
Our digital infrastructure is plugging directly into this joint summer initiative to turn this massive festival footfall into direct revenue for our local independent network. ๐ณ๐ฅ
๐ก๏ธ POWERING COOPERATION WITH FREE SAFETY INFRASTRUCTURE
To back this summer recovery and directly support the official launch of Perth & Kinross Councilโs new Community Support and Enforcement Team, our agency has made a strategic decision to deliver the digital infrastructure the city needs to thrive.
Following the incredible front-line efforts of local businesses like the Highland Health Store, whose determination successfully drew much-needed attention to these city centre issues in the first place, the new council taskforce is moving into an intelligence-led deployment phase.
The council's new team explicitly needs local community feedback to deploy uniformed Visitor Rangers and enforcement officers directly to hotspot areas. By gifting this enterprise-grade platform to the city, we are giving the community a voice:
๐ Zero Cost to the Taxpayer: The city gets an immediate safety mapping engine without spending a single penny of public money on tech development.
๐ฒ Instant Community Intelligence: Shoppers, residents, and retailers can instantly feed data straight to the taskforce deployment hub from the pavement, keeping everyone safe.
๐ THE BOTTOM LINE
This summer is about pure collaboration across every sector. Let us stop the negativity, back our independent businesses, use the free tools, and collectively show everyone why Perth is the place to be! ๐
๐ฒ ACCESS THE ECOSYSTEM
โฝ๏ธ Explore the World Cup Hub: https://perthworldcup.festivallinks.co.uk/home
๐ญ Explore the Fringe Hub: https://perthfringe.festivallinks.co.uk/home
๐ก๏ธ Access the Free Safety Shield Instantly: https://safetylinks.co.uk/perth