22/07/2026
At Asda Shirley, we have a permanent food donation trolley at the front of our store, which is emptied every week to support a local food bank - Narthex Sparkhill Foodbank.
Recently, I had the opportunity to visit the food bank to see first-hand what happens to the donations our amazing customers give.
It was such a valuable experience and gave me a much better understanding of the incredible work they do. I also learnt which items they receive plenty of and, just as importantly, the essential items they are often short of.Following my visit, I invited a fantastic team of food bank volunteers into store to hold a food drive, giving them the opportunity to speak directly with customers about the items that are most needed.The response from our community was simply amazing!
Together, we collected an incredible 210kg of food donations – the equivalent of £497, which will help provide around 315 meals for people in our local community.What an incredible achievement for a Monday! It really shows the power of our community coming together with such kindness, generosity and compassion.A huge thank you to every single customer who donated, to our wonderful food bank volunteers, and to our brilliant Asda Shirley colleagues for supporting the event.
Every donation, no matter how big or small, makes a real difference.Together, we’re helping to support local families when they need it most.
– Sally, Asda community champion