30/05/2026
The .now trend is one we’ll happily hop on.
It took us back through a collection of logos and custom typefaces from our archives - each one shaped by the stories, ambitions, and identities behind the brands we’ve worked with.
A logo is often the last thing we design. Before the sketches, there’s research. Before the typography, there are conversations. Before the final mark, there’s an understanding of what makes a brand distinct.
Looking back at these logos is also a reminder of the many industries, ideas, and people we’ve had the privilege of working with over the years.
The .now trend reiterated something we’ve always believed: good design isn’t just seen. It’s understood.
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{ Blueowl Design Studio, Branding, Branding Studio, logo archive }