12/10/2023
While NAAR’s philosophy is rooted, its identity is dynamic. As we watch the shift of seasons in the mountains, we've learned the only constant is change. You’ll find obvious signs of these shifts in our menus, but you’ll also see subtle traces of them in our design language. Keep your eyes peeled, and you’ll notice that our logo changes six times a year to represent the six distinct seasons across the Himalayan region.
Elegantly designed and conceptualised by Radhika Chopra .designstudio our visual language artfully captures the spirit of NAAR. The changing fonts of each letter represent the versatility of the Himalayan region, where each unique element comes together to tell a larger story.
