The Data Appeal Company

15/06/2026

⏳ One week to go until Smart Destination Day 2026!

For the fourth year in a row, we are pleased to welcome the Travel Innovation Observatory of Politecnico di Milano to Florence for an event dedicated to the future of tourist destinations and the evolving challenges of destination management.

This year’s conversation will explore the role of data, artificial intelligence and governance tools in helping DMOs make more informed decisions, better understand their territories and design more sustainable, effective and measurable tourism development models.

📍 See you on June 22 in Florence!

ℹ️ https://tinyurl.com/yc8jjhts

📩 Reserved for the Politecnico di Milano supporter community and select DMO professionals. Invitation only. For accreditation requests, please contact [email protected].

11/06/2026

What is shaping international travel demand for summer 2026?

Travel intent data reveals a global tourism landscape in transition, where accessibility, climate, major events and geopolitical uncertainty are increasingly influencing how travellers choose their destinations.

Our latest analysis, powered by , our new Tourism & Destinations division, identifies five key trends redefining the summer travel map, showing not only where demand is growing, but why certain destinations are gaining momentum among international travellers.

Summer 2026 travel trends: Southern Europe and North America Lead Global Travel Demand Growth. Read the full PR.

08/06/2026

European travel demand to the U.S. is shifting fast.

Which destinations are gaining momentum? How are traveller preferences, behaviours, and booking patterns evolving? And what should DMOs and travel brands be preparing for as they look ahead to 2026?

🎬 If you missed our latest webinar featuring Maria Pradissitto, our NORAM Market Manager, in collaboration with the Travel and Tourism Research Association (TTRA), you can now watch the recording and explore key data-driven insights into how European travellers are redefining their relationship with the U.S. market.

European travel demand to the United States is changing rapidly, in...

05/06/2026

Estamos orgullosos de haber contribuido al desarrollo del nuevo Sistema de Inteligencia Turística (SIT) de la ciudad de Madrid, una de las grandes iniciativas puestas en marcha por la capital española y presentada en el IV Foro de Turismo del Ayuntamiento de Madrid.

El Sistema de Inteligencia Turística (SIT), desarrollado por y Telefónica Tech, permite monitorizar en tiempo real los indicadores turísticos clave, facilitando al Ayuntamiento y al sector turístico madrileño información estratégica para la toma de decisiones y la gestión inteligente del destino.

Celebramos, junto al Ayuntamiento de Madrid y Madrid Destino. Cultura, Turismo y Negocio, este hito que demuestra, de forma tangible, el valor de los datos para avanzar hacia una más inteligente, sostenible y competitiva de los destinos turísticos.

🔹 Explora el Sistema de Inteligencia Turística (SIT): https://www.esmadrid.com/sit

⬇️ Repasa los detalles del IV Foro de Turismo del Ayuntamiento de Madrid.

El Ayuntamiento de Madrid ha celebrado hoy en el hotel Meliá Castilla la cuarta edición de su For

05/06/2026

The upcoming pastoral visit of Pope Leo XIV to Spain will bring global attention to Madrid, Barcelona and the Canary Islands, turning a moment of deep spiritual and cultural significance into a driver of tourism demand, economic activity and destination visibility.

As highlighted in the latest analysis by the World Travel & Tourism Council, insights from platform show that:

🔸 Pope’s visit to Madrid between 6–9 June is expected to generate around €73.8M in incremental tourism spending, driven by the estimated 1.8M attendees expected to participate in the various events.

🔸 F&B is expected to account for the largest share of visitor spending (€57.3M), followed by transport at €12.0M and accommodation at €4.5M.

🔸 Average hotel prices in Madrid for the weekend of 5-7 June 2026 stand at €298 per night, up 4.5% compared with the same weekend last year.

⬇️ Explore the full WTTC analysis!

Pope Leo XIV’s Visit to Spain Expected to Spark Tourism Surge and Economic Boost

04/06/2026

European demand for the United States is entering a new phase.

Our new study with Phocuswright analyses how the choices, behaviours and preferences of European travellers toward the U.S. are evolving – against an increasingly complex backdrop of rising travel costs, geopolitical uncertainty and shifting travel priorities.

Most importantly, it explores what this means for U.S. destinations, airlines and travel operators looking to build more relevant products, stronger positioning and a more resilient approach to European demand.

Download the report here: https://tinyurl.com/y8zhjcx6

03/06/2026

🚀 Torna lo , l’evento del Travel Innovation Observatory del Politecnico di Milano dedicato all’innovazione nel destination management.

In partnership con Data Appeal e sponsorizzato da Almaviva Group, l’evento è diventato negli anni un punto di riferimento per DMO, enti di gestione turistica e destination manager interessati ad approfondire il ruolo di dati, IA e strumenti di governance nello sviluppo sostenibile delle destinazioni.

📍 Ci vediamo il 22 giugno presso il Nana Bianca Auditorium di Firenze.

📩 L’invito è riservato alla community di sostenitori del Politecnico di Milano e aperto agli operatori delle DMO solo su invito.

Per richieste di accredito: [email protected].

25/05/2026

Being a desirable destination is not enough. You also need to be reachable.

Direct flights, air capacity, routes and prices are not just operational details–they’re the factors that turn interest into arrivals, or shift it toward a better-connected competitor.

That’s why air connectivity data is a strategic layer of tourism intelligence: it helps destinations understand where real demand exists, how much of it can realistically convert into visits, and how it may evolve over time.

Read more: https://tinyurl.com/yz4pevhz

19/05/2026

Some markets are losing connectivity. Others are gaining it fast. A selection of recent coverage featuring Data Appeal and Mabrian research:

🇲🇽 Mexico looks ahead to 2030 with a more connected, distributed, and value-driven tourism model. Air connectivity, community tourism, events, local experiences, and high-value segments are emerging as strategic levers to unlock new territories and diversify demand: https://tinyurl.com/3hz4f7sw

🇺🇸 Spirit Airlines’ exit marks a major shift for U.S. air connectivity, removing 21.3M seats between May and December 2026. With domestic routes accounting for most affected capacity, the disruption is expected to weigh on the low-cost segment, reduce competition, and put pressure on affordability across key U.S. routes: https://tinyurl.com/4tfufzxa

🇦🇷 Argentina is consolidating its position as a strategic destination for Spanish travellers, supported by a +30% rise in air connectivity between 2023 and 2025. Demand is shifting toward more diversified routes, experience-led trips, and higher-value travel beyond the capital: https://tinyurl.com/2rwb9yjx

🛫 Africa continues to show resilience and growth despite geopolitical tensions reducing global air capacity. In 2026, inbound capacity to the continent is forecast to rise by +4.4%, strengthening Africa’s role as both a tourism destination and a strategic aviation corridor: https://tinyurl.com/7zsz7wta