4AM

4AM A modern hybrid agency working across design and advertising with an integrated team designed around customer needs.

Focused, agile and effective - delivering solutions that cut through and work at speed, for highly profitable and impactful outcomes. In 1999 we set off with the belief that meaningful ideas which entertain, engage and inspire leave a longer lasting impression. Along the way we’ve moved perceptions, people and sometimes mountains in the pursuit of impactful work for our clients.

26/06/2026

In a world of increasing automation it's nice to get in the studio and get experimental with cool people.

15/01/2026

The energy sector is in the middle of a seismic shift. In both New Zealand and Australia, resources are under pressure, and the move to sustainability is front and centre. For 4AM, we’re enjoying the opportunity to bring our unique thinking and creative skill set to help a business that’s wrestling with these large and important issues.

Bluecurrent is packed with clever, forward-thinking people doing vital work in resource management — the kind of stuff that usually hums away out of sight, but quietly impacts all of us, every day. From electricity to gas to water, Bluecurrent’s insights help us all make the most of what we use.

4AM recently launched a campaign of hyper targeted high impact OOH and digital placements on key Australasian news sites to raise awareness and showcase the technology that helps drive insight and innovation for Bluecurrent’s partners.

Watch this space — plenty more to come.

Client - Bluecurrent

We’re thrilled to announce that we have five finalists in the 2024 Australian Graphic Design Association (AGDA) Awards! ...
23/10/2024

We’re thrilled to announce that we have five finalists in the 2024 Australian Graphic Design Association (AGDA) Awards! These awards celebrate the finest design work across Australasia in various disciplines each year. Congratulations to our amazing clients and team!

At 4AM, we’re embracing the ever-changing marketing landscape by leveraging user-generated content (UGC) to create compe...
08/10/2024

At 4AM, we’re embracing the ever-changing marketing landscape by leveraging user-generated content (UGC) to create compelling campaigns. Our recent Autotrader NZ campaign is a great example—it’s not just about people watching ads but becoming part of them. Sellers in this campaign aren’t just listing cars—they’re becoming part of Auto Trader’s DNA.

Putting your car on Blast Mode 📣 Autotrader NZ new chapter: A visual identity defined by striking colours and modern typ...
27/09/2024

Putting your car on Blast Mode 📣 Autotrader NZ new chapter: A visual identity defined by striking colours and modern typography.

Reintroducing Autotrader NZ with a bold new visual identity: "Tell New Zealand about your car." Although we all have aff...
20/09/2024

Reintroducing Autotrader NZ with a bold new visual identity: "Tell New Zealand about your car." Although we all have affection for the old Auto Trader – it was time to freshen up this brand.

We’ve developed a new design system named ‘Blast Mode’, with a bold colour palette and modern typography, all reinforcing the way the Auto Trader brand showcases cars loudly and proudly. The brand has been rolled out across campaign assets and a high-performance response website, brilliantly delivered by Brooke Fitness and his team at Redux.

04/09/2024

If you grew up in New Zealand in the 80s or 90s, chances are you’ve flipped through an Autotrader NZ magazine at the barber’s or in a friend’s garage. It was the go-to for car lovers, with real photos of cars for sale that made buying or selling a bit of an adventure.

As times changed and the internet took over, Auto Trader faced some tough competition. But now, it's back—stronger than ever as a fresh challenger brand.

We’re thrilled to have played a part in its rebrand.

At 4AM, we teamed up with some incredible folks to relaunch Auto Trader with a bold new message: "Tell New Zealand about your car." The idea? To let Kiwis share their car’s story in fun, unexpected, and entertaining ways.

Big thanks to our amazing collaborators:
Client: Autotrader NZ
Creative & Brand Agency: 4AM
Media, PR & Social Media: Lassoo
Strategy: David Thomason & Emma Popping
Production Company: The Sweetshop Films
TVC Director: Damien Shatford
Performance Media: Unbound

Check out our case study here: https://4am.co/works/autotrader

So often businesses that deliver complex, highly essential but functional product are presented as dull. We love taking ...
06/03/2024

So often businesses that deliver complex, highly essential but functional product are presented as dull. We love taking practical products and crafting dynamic and highly appealing visual stories that give justice to the engineering, innovation or technology behind each endeavour.

Changing perceptions. Our work on re-branding plumbing and infrastructure supply business Hydroflow successfully helped ...
04/03/2024

Changing perceptions. Our work on re-branding plumbing and infrastructure supply business Hydroflow successfully helped them realign their market perception from a mere distributor to a trusted advisor and innovation brand.

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28 Norwich Street
Auckland
1021

Telephone

+6421611446

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