24/10/2026
Roxas, the capital of Capiz province in the Western Visayas, is best known as the Philippines’ premier seafood city – an acknowledgment of its rich marine life as well as the array of seafood restaurants that line Baybay Beach. Many travelers see Roxas as the gateway to white-sand destinations such as the Gigantes Islands in neighboring Iloilo, but for Roxas native and entrepreneur Jong Arcenas, his hometown has plenty of untapped tourism potential.
“The best way to enjoy Roxas is to do what the locals do,” says Jong. “Everything you need is just five to 20 minutes away, especially if you’re in the middle of the town.” You can book a Grab ride or rent a car, but Jong suggests taking a local tricycle – which operates like a taxi – as you explore this tranquil city and its cultural scene, starting with the vibrant black sands of Baybay.
