16/06/2026
B2B buyers no longer compare you only to your competitors.
They compare you to every great digital experience they’ve ever had.
That shift is reshaping digital commerce between companies across the Nordics.
Today:
• 81% already enable sales through digital channels
• Digital channels generate 31% of revenue on average
• Buyers increasingly expect simplicity, transparency, and 24/7 availability
The future of B2B commerce will belong to the companies that make buying easier.
Explore the full findings in Nordic Digital Commerce in B2B 2026.
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