10/12/2022
The post that I’ve been holding back on writing, I wanted to make sure that this is a for sure thing we wanted and also not wanting it to be true.
I believe this is what “burn out” feels like, mentally and physically.
Ryan and I have decided to take a step away from Rad.ish and to re-evaluate on why we started.
When we moved here to Traverse City, a complete worldly shutdown was something we’ve only seen in zombie movies, never did we think this was something that would become our reality 8 months after moving here.
I had an efficient business plan written out and everything was going to plan effortlessly, all thanks to this amazing community that supported and welcomed us with open arms.
Then when “the game changer happened” (Covid) we had to pivot, and we haven’t stopped pivoting ever since, we still have a food truck that just never got it’s chance because of this huge pivot.
It feels like we have been clawing to stay connected with our business that started out with so much love.
Now we hardly have a chance to breathe, let alone desperately trying to hold the reign’s to maneuver the direction we intended it to go.
So we decided to step away and put Rad.ish on pause and take a look at this plan that we deviated from.
The last thing we want to do is run a business that could potentially lose its soul. The fire is there, the love and passion is all there and we will come back but, it’s time for us to breath and take a look with fresh eyes.
Again, we are so incredibly grateful for this community that has accepted us whole heartedly, not just the ones that have been vegan but also the ones that gave us a chance, the meat eaters that could’ve dismissed us but are now regulars, the parents & grandparents that tagged along with their youths and gave us a try.
We are incredibly grateful for this opportunity and honestly have surpassed our expectations.
October 30th will be our last day as a pop-up but please stay tuned for what’s to come next ✨
Thank you all that has breathed life into Rad.ish, we’re going to miss seeing you daily!
To be continued…
