SIGNAL Coffee Roasters

09/25/2026

We had some ideas about a celebration, which may come later…BUT I would be remiss to not mention here that today is the FIVE year anniversary of SIGNAL Coffee Roasters café business! 🎉☕️
We opened at 1536 Webster Street in Alameda this day in 2021. Looking back, we knew enough to get the door open, but truly have had such a journey since then with many lessons and hard won triumphs.
We are incredibly humbled and grateful that this thing that started with a little “what if?” has grown to where we sit today, with a whole team of incredible people who show up for us every day, our five cafés across the East Bay and San Francisco, the SF Ferry Building Farmer’s Market, and other markets on the peninsula. ☕️
Then, of course, there is YOU. We are in awe every day that we are your go-to, your morning routine and ritual, for the coffee we roast and the bakery we create. It is not something that hits lightly for us, and it is so meaningful.
Thank you everyone who has been a part of our journey to now. We have more to do, more exciting ideas and plans, and we cannot wait to bring you along in the coming time.
Happy Birthday to SIGNAL! It is a big one for sure and we are proud and happy to be here! ☕️☕️☕️✨✨✨🥳

09/07/2026

It’s baaaaack! 🎃🍁
Seems like the perfect hybrid to enjoy a refreshing iced GREAT PUMPKIN LATTE on some of the hottest days of the year! Come get your taste of FALL and stay cool!
Sweatah weathah will be back soon enough! 🎃

09/07/2026

Ok, ok…I must confess that our social media manager has been, shall we say, checked out with a serious case of summer-itis. ☀️🌊 Lifting a new café is always a lot, and we worked so hard this Spring to launch our SF spot. 🌁
However, it is now September and we are looking back on the just incredible summer at our cafés, but in particular the newest one. How grateful we are that we opened the doors to this quirky spot and all of you came! Friends, supporters, and so many new folks including a wealth of international tourists. What a thrill to meet you all. Thank you so much from the bottom of our hearts. It truly speaks to what SIGNAL means to us, the connection that begins with a simple cup, a gathering place, and develops into a memory, a conversation, a moment to savor. ☕️
More in the comments below! 👇

07/12/2026

If you've been craving delicious coffee this is your SIGNAL.

07/07/2026

Welcome to our brand new CURRENT, from Bali in the Kintamani region! We had a similar coffee last year, and loved it so much we brought it back! This particular coffee has notes of cherry and chocolate, with a nuance of earthy complexity.
We are excited to share this with you. In our SIGNAL cafés now! As with all of our CURRENT coffees, this is a limited offering and only available until it is gone! Don’t wait to try it!
☕️☕️☕️

07/04/2026

Let freedom ring! Happy 4th!! ❤️🤍💙
Thanks for all the love this morning at our cafés, we are so happy to be a part of the fantastic Alameda parade celebrations at both of our locations here, and also in SF today!
☕️☕️☕️

06/21/2026

If you do not know about our elote focaccia, you must discover it. It only comes around when the summer corn is fresh, so do not hesitate to get your slice now, and make the best of your summertime! It is FIRE! 🔥

06/01/2026

05/25/2026

The new SIGNAL SF: It’s a VIBE, and a GREAT morning. ✨☕️☕️☕️🌁

05/24/2026

We sure had some fun yesterday with a blow out line out the door incredible morning capped by a really fun set with Jazz Mafia! We are officially kicked off and OPEN in SF and have been having the best time in this energetic and vibrant historic neighborhood!
We especially thank the incredible crew from Fisherman's Wharf and Josh Felise for being there and capturing some great photos of the event, their support has made us feel so welcomed!
Come see us on your next visit to San Francisco at SIGNAL SF at 2701 Leavenworth! 🎉✨☕️☕️☕️