On The Rocks

07/15/2026

Upcoming this week‼️

Don’t miss out on all the fun things we have going on!!

We have plenty of blue cups available and be sure to try out new cheeseburger sliders and mini corn dogs! 🌭🍔

Kitchen and bar open late!!

07/10/2026

Mark your calendars!! The 2026 W.C Handy Music Festival starts next week!! Join us for all the great Live Music we have going on!! 🥁🎸🎺🎷🎧

07/06/2026

Start the week off right with 25% off all our gourmet burgers today! The USA match starts at 7pm. Come watch it with us!! 🍔🍔

07/04/2026

Happy 250th Birthday USA!! 🇺🇸 🇺🇸🇺🇸

We are open 4-2am today and will be cooking up $2.50 Cheeseburger sliders all day long!!

Come celebrate with us!!

07/03/2026

Woohoo!! First Fridays July is here tonight!!

Join us for Happy Hour 4-8pm and snag you a bite to eat as well! 🍔🍻 Blue cup drinks are available for you to walk around downtown with!!

Come hang with us!!

07/01/2026

Heyy downtown friends! 👋

Wing Wednesday all day today!! 25% off any flavor wings plus a side!!

We will have the USA Game on tonight!! Come hangout!

06/20/2026

Happy Saturday, everyone! ☀️

Come check out our new outdoor patio bar! Happy hour is every day from 4-8pm, and check out our new drink arrivals! 🍻

Happy Hour Specials: $2 Busch Light Draft, $1 off all Wells, $1 off domestic bottles, $2 PBR.

Kitchen is open all day and night!!

06/12/2026

Great News ‼️‼️ Shoutout to our man Joel Paulk for donating this sweet 45qt High Noon Yeti Cooler to give away tonight!! It starts at 9pm and the winner will be announced at Midnight!! Let's raise some money for Steve and Adyn!!

06/11/2026

Calling all downtown Friends and Community!! 🚨‼️🚨

Friday Night, June 12th. We have from Whiskey Ridge from 9pm - 12am!! 🎶🥁🎸

Two of our dear friends, Steve Earley and Adyn Hagan, have recently been faced with physical and financial hardships.

Steve,

Anyone who has ever hung out or worked in Downtown Florence, most likely knows Steve. He’s the kind of guy that can brighten anyone’s day and has been a constant presence in our community for decades. Steve recently was a victim to a house fire where he lost everything and is currently trying to get back on his feet.

Adyn,

Adyn is a Shoals native, UNA student and an active member of Sigma Chi Fraternity. Adyn was recently diagnosed with severe Aplastic Anemia, a rare blood disorder where the body’s bone marrow shuts down and stops making blood cells. He is currently at UAB hospital awaiting a bone marrow transplant.

We encourage everyone to come by tomorrow and enjoy some live music as we collect donations for Steve and Adyn!!

06/11/2026

Calling all downtown Friends and Community!! 🚨‼️🚨

Friday Night, June 12th. We have from Whiskey Ridge from 9pm - 12am!! 🎶🥁🎸

Two of our dear friends, Steve Earley and Adyn Hagan, have recently been faced with physical and financial hardships.

Steve,

Anyone who has ever hung out or worked in Downtown Florence, most likely knows Steve. He’s the kind of guy that can brighten anyone’s day and has been a constant presence in our community for decades. Steve recently was a victim to a house fire where he lost everything and is currently trying to get back on his feet.

Adyn,

Adyn is a Shoals native, UNA student and an active member of Sigma Chi Fraternity. Adyn was recently diagnosed with severe Aplastic Anemia, a rare blood disorder where the body’s bone marrow shuts down and stops making blood cells. He is currently at UAB hospital awaiting a bone marrow transplant.

We encourage everyone to come by tomorrow and enjoy some live music as we collect donations for Steve and Adyn!!

On the Rocks Your favorite downtown burger joint, bar, grill, live music venue, pirate ship, spacepor