07/14/2026
Edison’s Ice Cream in Greeley Opens in Historic Salzman Shoe Building
For the July 2026 installment of Every Sign Has A Story, DaVinci interviewed Julianna Follon, The Director of Business Development for Edison’s Ice Cream.
Edison’s is a concept created by Nate and Krisanna Frary, who are long-time franchisees of Dutch Bros Coffee (10 locations). “Dreaming up the vision for Edison’s went on for five years,” says Follon, “The Frarys wanted a classic old school feel for an ice cream shop, and the name Edison’s was chosen because it fit into this idea.”
The first Edison’s location opened April 2025 in the old Northern Hotel building, which dates to the late 1800s.
The Greeley location just opened this month in the old Salzman Shoe building. Both locations owe their style to the same design group, ROSI Design Studio of Windsor, run by mother-daughter pair Audrey Johnson (daughter) and Shannon Larson (mom). ROSI described the look as “designed with nostalgia, warmth, and retro elements. Each location is a nod to the community and its history.” There are paler, cooler hues for the interior signage, with the classic yet vibrant yellow Edison’s exterior wall signs for both locations.
In another character-adding twist, the original Salzman Shoe neon sign, which was originally painted red and with red neon, was refurbished by DaVinci Sign Systems and installed inside the Greeley location, and the original awning was restored. Originally founded by John and Elizabeth Salzman, and eventually run by Robert and Sally Salzman, the Greeley business was started with $500. The Salzman Building, at 911 8th Avenue, was built in 1906, but it appears that the shoe repair company began operating out of the building around 1935. Due to Sally Salzman’s retirement at 81, the business closed in 2017.
In both locations, a great effort was made to pay homage to the history of each building. At the Fort Collins location, at 172 N. College Avenue, there is a timeline signage element in the interior noting the history of the building. DaVinci has been honored to take on the fabrication, refurbishment, and installation of the signage for both buildings.
“We have had a great experience with Larry White and the professionals with DaVinci. They have helped with meeting the set forth design parameters, cross checked the historical society requirements, and enhanced the general aesthetics,” said Julianna. To learn more about Edison’s Ice Cream, visit https://edisonsicecream.com.
