06/23/2023
📢 Special Announcement 📢
To all the Desi street food lovers out there, we have an exciting, yet bittersweet, announcement to make. In a couple weeks, Paratta will be taking a temporary hiatus from our takeaway kitchen and food truck in order to pour all of our time, energy and creativity into the next phase of bringing you the premium Desi street food experience you deserve: a Paratta sit-down restaurant.
Several years ago, we started Paratta with a simple thought: let's share the flavors and emotions of the South Asian street food we adore with those unfamiliar with this side of the cuisine. And since our inception, your unwavering support and overwhelming love for what we created, entirely from scratch, kept propelling us forward. We made it through the growing pains of an industry new to us, we outlasted a life-altering pandemic, and we're blessed that we've been able to grow and achieve a level of success we couldn't ever have imagined.
We've been humbled by the opportunity to serve you the flavors and share with you a culinary experience that is incredibly dear to our hearts. Every event you've attended and every day we've had you in for service has allowed us to witness firsthand the joy that lights up your faces when you bite into what has embodied the love we have for Desi street food. You really have been the motivating force for us since day one.
But still, what Paratta is today is not what we sought out for it to be-- we know you deserve more, the cuisine deserves more. And that's precisely why it's time for us to embark on the next phase in our culinary adventure.
It will be by far the most difficult decision and most difficult step for us to take, but we know it's necessary. We simply can't split our time to create what's next for Paratta while maintaining what's here now. We'll miss seeing the familiar regulars pulling up at the curb or patiently waiting in line at the truck. While those experiences will soon be going away, rest assured, our hiatus is purely temporary. It will be hard work and it will take time, but let's treat this not as a goodbye, but rather a building of your appetite as we set the table.
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