08/17/2025
This Friday is our final swirl. 💖🍦
After an unforgettable journey, Valley Swirl will be closing our Pico Blvd. storefront on Thursday, August 21st.
On Friday, August 22nd, we’re hosting a Customer Appreciation Day. Our way of saying thank you with FREE scoops and soft serve while supply’s last.
We started in 2021 as a tiny kiosk inside Cambridge Farms. Then we came to La Brea and finally our bright little corner on Pico, each stop filled with laughs, stories and lots of ice cream. In 2023, we rolled out our Valley Swirl Ice Cream Truck and discovered a new way to connect with you all through events and catering.
We’ll still be serving up the flavors you love through our Valley Swirl Soft Serve Pouches. These twist-off, grab-and-go frozen treats are perfect for on-the-go snacking and are hitting select shelves soon!
Plus, we’ve got soft serve vending machines in the works! A fun, futuristic way to swirl with us anytime. 👀🍦✨
As we say goodbye to our physical shop, we’re not going anywhere, we’re shifting our focus to catering, our truck and these fun new ways to swirl with us. This chapter may be ending, but the scoops (and memories) go on.
🍨🚚
To our loyal customers, families, and kids who’ve grown up visiting us, thank you for being part of our swirl. 💗 Come by this week for your last licks and a sweet farewell. We can’t wait to see you! ☺️🫶
With so much love,
The Valley Swirl Team 🍦
