First Watch

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First Watch At First Watch we serve breakfast, brunch & lunch featuring elevated classics & seasonal specialties
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First Watch is an award-winning breakfast, brunch and lunch spot, serving a chef-driven menu of elevated classics and seasonal specialties, always made to order using the freshest ingredients. We greet the sunrise by slicing and juicing fresh fruits and vegetables, whipping French toast batter from scratch and brewing pots of our single-origin Project Sunrise coffee. Freshness is never comprised, which is why we welcome each season into our menu with ingredients and flavors inspired by the position of the sun. All year long, you can enjoy craveable favorites like Avocado Toast for breakfast, Smoked Salmon Eggs Benedict for brunch and Lemon Ricotta Pancakes for lunch. Whether you start at the crack of dawn or not, we'll leave that up to you!

I said what I said
11/04/2026

I said what I said

11/02/2026

IT’S THE MOST WONDERFUL TIME OF THE YEARRRRRRRR ❄️☃️🥞

Mission 4 is here 🗡️ Shields are scattered throughout our menu, and it’s up to you to find them. Collect the letters, cr...
10/29/2026

Mission 4 is here 🗡️ Shields are scattered throughout our menu, and it’s up to you to find them. Collect the letters, crack the mystery word and unlock FREE delivery on your next order. Think you’ve got what it takes? Complete Mission 4 by November 23 🔍 Visit firstwatch.com/traitors to play along!

Vote for your fave 😍👇
10/28/2026

Vote for your fave 😍👇

10/27/2026

🥞 CINNAMON CHIPS ARE BACK 🥞 Our Holiday Menu is here, and yes, that means our beloved Cinnamon Chip Pancake Breakfast is back for a limited time.

Also returning: Double Crunch Breakfast Tacos 🌮🤤 And don’t get me started on our all new Truffle Bacon & Brie Hash, Caramel Apple Cinnamon Roll and Prickly Paradise fresh juice 😍

So what are you ordering first? 👇

🥓 Truffle Bacon & Brie Hash
🍏 Caramel Apple Cinnamon Roll
🌮 Double Crunch Breakfast Tacos
🥞 Cinnamon Chip Pancake Breakfast
🍐 Prickly Paradise

Are you ready? ❄️🥞
10/26/2026

Are you ready? ❄️🥞

Need to know. Tell me 👇🥞
10/25/2026

Need to know. Tell me 👇🥞

10/27 👀
10/23/2026

10/27 👀

10/22/2026

🎃🥞 LAST CALL 🎃🥞 Get your Pumpkin Pancake fix while you still can. Our holiday menu arrives 10/27 👀

10/21/2026

Had so much fun with ForeAllclub at Streamsong Golf Resort this week. Go Team First Watch! Jennnbellee Madison Harwell 🫶⛳️🏌️‍♀️🧇☕️

We’ve had THE BEST time at the ForeAllclub Women’s Cup at Streamsong Golf Resort this week ⛳️ Fore All is bringing women...
10/20/2026

We’ve had THE BEST time at the ForeAllclub Women’s Cup at Streamsong Golf Resort this week ⛳️ Fore All is bringing women together, celebrating one another, building community, and making golf fun Fore All! The idea for Fore All was to build a brand that creates better golf clothing for women. But what they really built was a strong community of strong, independent, fun-loving women from all over the world, coming together to connect and find unity in one place 🏌️‍♀️

The Fore All Women’s Cup is about more than the game of golf. It’s about the women who show up, the work they put in, and the community that makes every moment count.

Shoutout to ROKIT Carts for building our breakfast themed golf cart – The Waffler 😍🧇

🚨 LAST CALL 🚨 Fall flavors are here for one more week, but don’t be sad… one of your holiday faves is returning on 10/27...
10/19/2026

🚨 LAST CALL 🚨 Fall flavors are here for one more week, but don’t be sad… one of your holiday faves is returning on 10/27 👀

Which fall item will you miss most?! 🍂👇

10/18/2026

Where my chocoholics at?

If First Watch is your go-to for breakfast or brunch, we’d appreciate your support in the Louisville Community Choice Aw...
04/29/2026

If First Watch is your go-to for breakfast or brunch, we’d appreciate your support in the Louisville Community Choice Awards!

Voting ends TOMORROW and you can vote once per day!

Vote here: https://yourchoiceawards.com/louisville/

Thank you for showing up for us ❤️

Louisville, we’d love your support.Voting is now open for the Louisville Community Choice Awards, and First Watch is nom...
04/22/2026

Louisville, we’d love your support.

Voting is now open for the Louisville Community Choice Awards, and First Watch is nominated for:

Breakfast
Brunch

You can vote once per day through April 30, and every vote truly makes a difference for our team.

Vote here: https://yourchoiceawards.com/louisville/

Thank you for being part of our mornings.

Enjoy a FREE hot or iced coffee today only at First Watch Daytime Café, because Daylight Savings is officially saving us...
03/09/2026

Enjoy a FREE hot or iced coffee today only at First Watch Daytime Café, because Daylight Savings is officially saving us from the winter blues. ☕

Just mention this post at checkout with your host and we’ll take care of the rest!

Coffee’s On Us Tomorrow 😌We all felt the time change this morning. To help you power through�the Monday-after-Daylight-S...
03/08/2026

Coffee’s On Us Tomorrow 😌

We all felt the time change this morning. To help you power through�the Monday-after-Daylight-Savings fog, enjoy a free coffee on us tomorrow. No catch — just a little extra fuel to start your week strong.

To redeem, simply mention this to your server in-restaurant. Consider this your official permission to treat yourself — you’ve earned it.

See page below for Terms and Conditions:
https://firstwatch.com/daylight-savings-free-coffee

Longer days are officially here ☀️Tomorrow, Monday March 9th, we’re celebrating Daylight Savings with a little extra boo...
03/08/2026

Longer days are officially here ☀️

Tomorrow, Monday March 9th, we’re celebrating Daylight Savings with a little extra boost. Enjoy a FREE hot or iced coffee when you dine with us!

Just mention this post to the host at checkout and we’ll take care of the rest.

More daylight. More brunch. More reasons to start your week at First Watch. ☕

Good mornings start at First Watch, and we’re open! ☀️After yesterday’s snow, we’re back this morning with hot coffee, f...
01/26/2026

Good mornings start at First Watch, and we’re open! ☀️

After yesterday’s snow, we’re back this morning with hot coffee, fresh juice and your favorite breakfast and brunch.

Come by if the roads allow, we’ll be here and happy to see you.☀️☕🍳

Due to weather conditions, First Watch will remain closed today.The safety of our team members and guests comes first. T...
01/25/2026

Due to weather conditions, First Watch will remain closed today.

The safety of our team members and guests comes first. Thank you for your understanding, and please stay safe and warm.

Dreaming of a white Christmas and Million Dollar Bacon.
12/12/2025

Dreaming of a white Christmas and Million Dollar Bacon.

06/19/2025

What's the move? 🥞

Address

4948 US 42
Louisville, KY
40222

Opening Hours

Monday 7am - 2:30pm
Tuesday 7am - 2:30pm
Wednesday 7am - 2:30pm
Thursday 7am - 2:30pm
Friday 7am - 2:30pm
Saturday 7am - 2:30pm
Sunday 7am - 2:30pm

Telephone

+15022429444

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