07/11/2026
“Art is a personal act of courage, something one human does that creates change in another.” —Seth Godin
Happy birthday to the marketing GOAT, Seth Godin, born on this day (July 10) in 1960.
Seth W. Godin, also known under his pen name as “F. X. Nine,” is an American author, marketing expert, entrepreneur, and a former dot-com business executive. He and Mark Hurst co-founded Yoyodyne, a permission marketing company named after the fictional Yoyodyne in “The Adventures of Buckaroo Banzai Across the 8th Dimension.”
Yoyodyne, launched in 1995, used contests, online games, and scavenger hunts to market companies to participating users. In 1998, he sold Yoyodyne to Yahoo! for $29.6 million and became Yahoo's vice president of direct marketing.
In March 2006, Godin launched Squidoo. By July 2008, Squidoo had become one of the 500 most visited sites in the world. In 2014, it was sold to HubPages.
He’s written more than 20 books, which have been translated into many languages.