Prevail Coffee

We are Prevail Coffee, a craft coffee roaster and micro importer located in the heart of the Deep South. Craft coffee roasted in the heart of the Deep South.
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Order coffee from our roastery to your doorstep, or visit one of our cafes in Atlanta, Birmingham, or Montgomery. Roasted and grown with pride and patient respect for farmers and the land.

06/01/2026

📚 Take a look, it’s in book 📖

We’d like to introduce you to Prevail’s Summer Reading Program!

Earn 1 entry into the grand prize drawing for every 3 books you read. If you read 9 books, you’ll earn a free drink token! (And yes, this is open to all ages).

Grand Prize includes:
• oxo Coffee Brewer
• 12oz bag of coffee
• Prevail milk glass mug
• Prevail t-shirt

Screenshot the list and fill it out as you read or listen (we don’t discriminate against the audiobooks 🫶). Post your completed list and tag us in your stories or feed.

To increase the fun community reading, if you bring in a book and order for here, you’ll receive 10% off your drink. Maybe you’ll see someone reading your favorite book at the table next to you, or even the same book you’re reading.

Entries close on August 10th. We’re capping it at 15 books.

05/28/2026

Join us for an elevated and interactive evening of wine, conversation, and curated pairings at Prevail Coffee. Guests will enjoy four thoughtfully selected organic wines paired alongside artisan grazing boxes designed to complement each pour.

🎟️ in bio

This intimate experience will feature communal seating, live piano music, guided tasting elements, and interactive pairing education, including a “How to Graze Properly” experience designed to make the evening both engaging and approachable.

Whether you’re a wine lover or simply looking for a beautiful night out, this event is designed to bring people together through intentional hospitality, elevated bites, and memorable conversation.

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05/09/2026

Guess what this is correctly and you’ll be entered to win a gift card and a lil bonus 🎉

04/30/2026

Oh happy days ☀️ join us and our friends at NDH every Thursday & Friday for some delightful livingroom / porch hangs. Rumor has it there’s a batch of sangria getting ready for you right now

04/21/2026

Hey Birmingham, we’ve got a fun pop-up headed your way on Friday 🎉 come check out and support some amazing business from college students in our city.

04/08/2026

Pull up a chair and grab a bite. There’s plenty more good times to be shared 🍻

04/02/2026

It’s Thursday, so you know what that means: JAZZ

04/01/2026

When you meme and Richard Simmons your boss for it might look a little something like this 🤣

03/05/2026

You may not recognize their faces, but you are very familiar with all the delicious things coming out of the kitchen in Montgomery. Huge shout out to Johnny, Sarah, Mitch, and Mal 🙌

02/13/2026

We’ve got our friends showing up to do flowers in MGM tomorrow 🫶 rumor has it we also have raspberry mochas as a lil valentines drink option at all shops too ❤️

02/09/2026

🥰 we love our new milk glass mugs

Swing by our cafes to pick one up or order online.
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02/06/2026

Press the dots and slide back and forth ↔️ interactive iced drinks. Not quite as fun as being able to drink them, but it’s pretty close

02/03/2026

Hey MGM, we’ve got something ✨new✨ we’re trying out this year for Valentines Day.

Pre-orders are LIVE for our beautiful team up with &

1️⃣ Box of 4 Brigadeiros (Brazilian Truffles) + Flowers
2️⃣ Box of 4 Brigadeiros, Flowers, a bag of coffee, a bottle of red wine or rosé

Head to the link in bio to order! Last day for orders is Feb 12th

01/21/2026

Sometimes when doing R&D on new seasonals you can’t help yourself from drinking them. The struggle was real this time. New menu coming at yall soon!

01/13/2026

Sign up in our app for a free coffee!

If you’re already signed up, you can refer a friend and you’ll both get stars, because life is better together!

Want to save even more money this year in your coffee budget? Sign up for our monthly membership for only $49/mo or annually for $500/yr (2mo free).

12/24/2025

Happy Holidays y’all!

We’ve got updated hours for the next few days to make sure we all get the chance to celebrate with those we love. Swing by on your way in or out of town, or come hang out with your people (hint, it’s us, we want to hang out with you).

08/30/2025

LABOR DAY HOURS

🐦‍🔥 ATL | NORMAL HOURS
🪣 BHM | NORMAL HOURS
🐦‍🔥 NDH | NORMAL HOURS
📢 MGM | CLOSED SUN & MON (for deep clean & light renovations)

🧊 Get those fun summer seasonals while you still can, because that fall menu is coming at us quick!

08/27/2025

Jeff is cruising through production this week and our coffees are tasty groovy on the cupping table 🕺🪩

Address

39 Dexter Avenue Suite 102
Montgomery, AL
36104

Website

https://prevailcoffee.com/

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