06/30/2026
June Member Spotlight 🎡
For more than 30 years, Broadway At The Beach has been a cornerstone of the Grand Strand hospitality and tourism industry, welcoming millions of visitors to the heart of Myrtle Beach. Centered around the scenic 23-acre Lake Broadway, the destination offers an exceptional mix of dining, shopping, attractions, entertainment, and accommodations that create unforgettable guest experiences for travelers of all ages.
Home to nationally recognized brands like Sunglass Hut, Pura Vida, Crocs, Dave & Buster’s, Wahlburgers, The Hangout, and Hard Rock Cafe, to some of the area’s most iconic attractions - including Ripley’s Aquarium, PopStroke, WonderWorks, and The Escape Game - Broadway at the Beach delivers memorable experiences that make it the place for fun, excitement, and magical memory-making in Myrtle Beach.
Recently Ole Smoky Distillery and Yee-Haw Brewing Co. opened at Broadway at the Beach, featuring a beer garden, full-service distillery, tasting rooms, guided tours, food and beverage offerings, and event spaces designed for concerts, festivals, and private gatherings.
Broadway at the Beach has also welcomed several new businesses this year, including Slime Kitchen, Alice’s Haunted Little Bookshop, The Cloak and Wand and more, further enhancing the destination’s diverse mix of attractions and experiences.
As one of South Carolina’s premier entertainment and hospitality destinations, Broadway at the Beach continues to drive visitation, support local jobs, and create lasting memories for residents and visitors alike.
Broadway at the Beach is also well known for weekly fireworks in the summer season and will additionally host a July 4th Fireworks Extravaganza over Lake Broadway 🎆