Those Guys Coffee Co.

06/11/2026

Recently we had the pleasure of welcoming Poornima Jairaj and her family back to the roastery for her second visit.

Poornima is the owner of Varshini Farm in India. 🇮🇳

She is also the first producer we ever purchased coffee from directly.

Over the years, we’ve built a relationship that goes far beyond buying and selling coffee, so having the opportunity to host her again was incredibly meaningful.

During her visit, Poornima shared several exciting coffees from the farm and spent time discussing the latest developments, processing innovations, and projects taking place at Varshini. Through her commitment to sustainability, innovation, and quality, she continues to push the boundaries of what Indian specialty coffee can be.

Relationships like the one we’ve built with Poornima are one of the things we value most as a roastery. Building direct connections with coffee producers gives us a greater appreciation for the people and processes behind the coffees we roast

Thank you to Poornima, her husband, and son for making the trip and spending time with us. We’re grateful for the partnership we’ve built together and excited for what’s ahead. ☕️🇮🇳

06/08/2026

Something exciting is brewing this summer. ☕️

We’re excited to announce three new coffee experiences coming to Those Guys Coffee Co.

🔥 Roaster’s Experience — June 27
🎓 Those Guys University Day — July 18
🏆 Barista Battles — August 22

Whether you’re a coffee enthusiast, aspiring barista, home brewer, or simply curious about what happens behind the scenes, these events are designed to be hands-on and approachable.

Learn. Taste. Roast. Compete

Space is limited for each event, and registration opens soon.

Which event are you most excited about?

06/02/2026

We are stoked to welcome Soni to the Those Guys Coffee team!

Soni has been in the coffee industry since 2010 and is a seasoned coffee professional. She spent much of her career with Starbucks, growing from barista to shift supervisor, store manager, and eventually store manager trainer. She has traveled to Costa Rica to study coffee farming and has also spent time as a roasting apprentice, building her knowledge of coffee from seed to cup.

To start, Soni will be working with Ben to help launch our events program. We’re incredibly thankful to continue building our team with exceptional coffee people who share our passion for coffee, education, and hospitality.

Welcome to the team, Soni! ☕

05/26/2026

Find our coffee at Village Market & Cafe -New Hartford CT 😎☕️

Coffee delivered! If you pre-ordered it is set aside for you!

05/25/2026

BUILD YOUR COFFEE EXPERIENCE ☕️✨

Specialty coffee service, built around your event.

From weddings and private gatherings to corporate events and community pop-ups, we’re bringing the specialty coffee experience directly to you.

Start with our base espresso bar service, then customize your setup with:
👉 Signature drinks
👉 Cold brew service
👉 Iced latte packages
👉 Batch brew coffee
👉 Alternative milk options
👉 Extended service hours & more

Now booking for:
🤍 Weddings
🏢 Corporate Events
🎉 Private Gatherings
☕️ Community Events

Link to book in bio

05/18/2026

This is going to be a fun one River Rocks - New Hartford CT 🎵☕️

05/18/2026

We love helping people build confidence behind the bar ☕️

Whether you’re just getting started with espresso or looking to sharpen your skills, our Barista Classes are designed to be hands-on, approachable and informative.

Huge thank you to everybody who has booked a class, shared a post, or supported what we’re building here at Those Guys Coffee Co.

📍Classes are currently booking through June 3rd before we pause for the summer season.

Learn • Practice • Create

Sign up here:https://thoseguys.coffee/collections/classes

05/14/2026

A MOBILE SPECIALTY COFFEE EXPERIENCE ✨☕️

We’re excited to officially begin building out the mobile specialty coffee program at Those Guys Coffee Co.

From weddings and corporate events to private parties and community gatherings, we’re bringing the specialty coffee experience directly to you.

Whether it’s handcrafted espresso drinks, signature seasonal lattes, cold brew service, or a fully customized coffee bar, our goal is to create a memorable coffee experience for every event we’re a part of.

Interested in booking or collaborating with us for an upcoming event? Send us a DM, we’d love to hear from you ☕️

👉 Weddings
👉 Corporate Events
👉 Private Parties
👉 Large Events

05/11/2026

☕️ WE’RE GROWING ☕️

Those Guys Coffee Co. is looking for an Off-Site Event Barista to join our team.

We’re looking for someone passionate about coffee, hospitality, and creating great experiences for people at weddings, corporate, private events & pop-ups.

What you’ll do:
• Set up & break down mobile coffee bars
• Prepare and serve espresso drinks during events
• Help transport and organize equipment
• Represent the Those Guys brand with great hospitality

This is flexible, event-based work with opportunities to grow alongside our company

If interested, email:
📧 [email protected]