07/20/2026
💡 The biggest breakthrough wasn't finishing the run - it was realizing the mind wanted to quit long before my body did.
That lesson came from Keifer's very first run, but it became the mindset that transformed every part of his life. After spending a decade as one of the top craft bartenders in the Phoenix and Scottsdale hospitality scene, Keifer was blacking out every night just to turn off the "bartender Keifer" switch. On Christmas Day 2018, with a six-month-old son and a Fernet hangover, he made the decision to change.
Today, he's eight years sober, a USCA-certified ultra running coach, and a Cocodona 250 finisher.
That first lesson wasn't really about running at all. It was about learning that growth begins the moment you stop believing everything your mind tells you.
If you've ever wondered what's possible on the other side of choosing not to quit-or what it truly takes to reinvent yourself-this conversation is one you won't want to miss.
🎙️ EP221 of On The Delo is streaming now.
https://barandrestaurantinsurance.com/insurance-blog/sobriety-personal-reinvention-build-an-identity-youre-proud-of