01/30/2021
Hello Friends of Heartfelt.
We've missed you all and hope you are all doing ok.
Many of you have messaged us over the year asking about our status. Thank you all for that.
Here's an update.
First, we are all healthy and Covid free. We take every precaution possible, follow the science, wear masks, wash hands and keep our distance. We eat well, take a lot of Vitamin D and keep ourselves as spiritually grounded and positive as possible.
Covid has impacted our company as it has on many small, specialty, food companies. All of our retail outlets closed. Most are out of business. Portland, where we are based, has faced one disaster after another. Riots. Looting. Greedy landlords. Stay at home orders. A dysfunctional, local government. Unemployment. And more.
But we are not quitters.
Throughout the fall & early winter, we began to experiment with an alternative idea.
CAKE IN A CUP.
It's the same cake, the same frosting stacked inside a 6oz plant based container. (Not plastic).
As the universe would have it, one of our retailers - Urban Pantry - reopened. They asked for cakes and took a few of our cups. Then a few more. And then more. Today, we can't keep their shelves stocked fast enough.
Inspired, we are now preparing to relaunch with an assortment of vanilla and chocolate cakes in combination with different flavored frostings, flavored with natural, non GMO, pure fruit oil such as lemon oil, lime oil, mint oil, orange oil.
Same product. Same attention to the best quality, whole food products on the market.
Our new site is close to launching. New branding forthcoming.
We're going to give this another shot.
Thank you all for your likes, messages. Stay hopeful. We will all get to a better place in time.