LevelUp.WNY

05/13/2026

05/08/2026

We want to hear how!

11/03/2025

This episode features a panel discussion held at Aporia Coffee Co () with Rory van Grol of Ugly Duck Coffee () and Angela Liu of Pandamonium Coffee House (). They shared their unique approaches to opening a coffee shop in Rochester 10 years ago and 17 months ago.

Rory credits Joe Bean () and The Owl House () with supporting his vision in the early years of launching Ugly Duck, which began on Sundays at Scratch Bakeshop () Saturdays at Fiorella, along with weekend popups at Swillburger, Thread, and other private events.

Angela links her success to the support network she has in Happy Gut Sanctuary (.sanctuary) and Winter Swan Coffee ()

Shoutouts
New City Cafe


Fuego Coffee Roasters


Montgomery Court Coffee


Mentioned in this episode:
Joe Bean Roasters
Joe Bean Coffee - Coffee that lifts everyone. https://shop.joebeanroasters.com
Guglielmo’s Home Grown Marinara Sauce
Guglielmo’s Home Grown Marinara Sauce is available in your favorite grocery stores! Pick up a jar today! https://www.guglielmosauce.com/

03/31/2025

Find out how two brothers came together to create a community spot! around https://open.spotify.com/episode/3nW0g108e6xz4N0vFT8P10?si=T8hDDtDuQAeDH-Vdss8Wcg

11/05/2023

Episode 6 was a great time! Producer Chris Lindstrom of and fame invited us over to try some homemade coffee liqueur experiments. The ensuing conversation touched on some deeply held coffee opinions and one tale of woe from the world of coffee competition judging.
Link in bio!

09/07/2023

Level Up visits !
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Loved stopping by to scoop some delicious meals from our sponsor Nominate Meals!
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Catch their next event September 14. Link in story.

07/08/2023

Aaron Pascucci and Wade Reed are joined by special guest host Janine Melnick to talk about how we understand climate change and it’s impact on the coffee supply chain.

06/02/2023

Aaron Pascucci and Wade Reed discuss Sensory Science via an article in Standart Magazine and the SCA's new Value Assessment and introduce a new recurring segment: Coffee Bag Reader. Check the link in our bio!