Everyday we wake up thinking about how we can improve, how we can be better than we were yesterday. Everyday we take the risks, face potential failure, and appreciate the rewards - just like you. CoffeeTalk is not dependent on any guild or council or special interest for its existence. No one has bought and paid for our editorial, either directly or indirectly, and so we are independent to report
the truth, no matter how controversial. We deeply believe in our industry and everyone who works in it, from corporate executives all the way up to the small-holder farmers who actually do all the work. While others glory in awards that praise their design or cover art, we believe in real work and real rewards. Kerri Goodman is a certified "Q" grader earned through hard work and testing. CoffeeTalk encourages our staff to also strive for deeper understanding of our industry. This is why CoffeeTalk is the largest, most circulated, deepest, and frankly, the most profitable magazine in coffee. If you are passionate about your purposes and goals without consideration of compensation and you honestly believe in real content instead of gimmicks, the rest will take care of itself.
