American Wave Machines

06/10/2026

New feature on Blooloop discussing the economic impacts the PerfectSwell surf pool is having in Hainan and China’s plan for the future of surfing.

The rise of surf infrastructure in Asia reflects a broader shift in how experiences are designed, delivered, and integrated

05/29/2026

Most developers understand the asset.

Fewer understand the person.

Surfers are not casual lifestyle consumers. They structure time, travel, spending, and even where they live around access to quality waves.

That behavior changes the economics of a destination.

The right wave doesn’t just attract visitors.

It creates commitment, repeat demand, family routines, and real estate gravity.

You’re not just building a wave pool.

You’re building a magnet.

05/29/2026

Most developers understand the asset.

Fewer understand the person.

Surfers are not casual lifestyle consumers. They structure time, travel, spending, and even where they live around access to quality waves.

That behavior changes the economics of a destination.

The right wave doesn’t just attract visitors.

It creates commitment, repeat demand, family routines, and real estate gravity.

You’re not just building a wave pool.

You’re building a magnet.

05/18/2026

Two-sport phenom shows what happens when a unique athlete trains daily on the world’s best air section. The solid base of talent combined with access to PerfectSwell® is changing the Chinese surfing landscape rapidly.

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04/29/2026

It’s easy to chase the wrong metrics.

Waves per hour.
Maximum capacity.
Throughput.

But premium experiences rarely happen at capacity.

The best surf venues don’t optimize for crowds — they optimize for the wave surfers come back for.

That’s the difference between an attraction… and an anchor.

04/25/2026

finds a left off the coast of São Paulo.
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04/15/2026

Young gun bookends the double shot with a clean full-ro at

04/09/2026

A new real estate category doesn’t start with consensus. It starts with one developer making a move. In Brazil, that move was surf.

04/07/2026

When running laps with your friends is actually fun .

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03/26/2026

At this point, you could set your watch around landing another nbd

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03/26/2026

Golf courses have been anchoring luxury real estate for decades.

But large land requirements, environmental pressures, and changing lifestyles are forcing developers to rethink the formula.

Surf is emerging as a new kind of anchor — one that combines sport, recreation, visual impact, and community development.

Here’s a look at why developers are pursuing surf as the centerpiece.

Part of an ongoing series exploring the emerging Surf Park Economy.

03/12/2026

There’s no question, thrives “In the Air”.

Check out the full profile by of one of the next generation’s biggest talents.

03/09/2026

surf pool paradise | Repost

02/28/2026

If you can get to Hong Kong, you can get to Hainan and hit ramps all day just like

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12/22/2025

Ending the year on a high note.

Riyue Bay: November 11 China Tourism Group celebrated the grand opening of PerfectSwell® Riyue Bay Surf Resort.
zion : November 20 The Foundation Ceremony of PerfectSwell® Zion took place in Utah.

: November 29 JHSF celebrated the grand opening of São Paulo Surf Club

12/17/2025

Finishing the year on a high note.

American Wave Machines, the surf technology company behind PerfectSwell® Surf Venues worldwide, concludes banner year with two grand openings and expansion into new markets.

12/16/2025

The Grand Opening of Sao Paulo Surf Club was one for the ages. Congratulation to the team, the partners, and Obrigado for the São Paulo energy that made this party what it was.

Set in the heart of São Paulo, steps from one of the city’s most iconic bridges, SPSC reimagines what a luxury sports club can be.Designed as a one of a kind...

07/21/2025

World Tour surf stars hit up PerfectSwell São Paulo Surf Club on their layover between the Rio Pro and Jefferies Bay.

With a handful of hours to surf before boarding the red eye out, Jack Robinson, Seth Moniz, and Joel Vaughan touched down, drove straight to the pool, and st...

07/16/2025

What can happen during a pre-flight four hour freak show of a surf session? With an open window between the Rio Pro and J Bay, Seth Moniz, Jack Robinson, and Joel Vaughn stopped by PerfectSwell São Paulo Surf Club to trade waves and light it up on their layover.

With a handful of hours to surf before boarding the red eye out, Jack Robinson, Seth Moniz, and Joel Vaughan touched down, drove straight to the pool, and st...

06/19/2025

Hit the link in bio to watch and score during a lunch break .

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