New Jersey Licensed Beverage Association

New Jersey Licensed Beverage Association This is the official page of the New Jersey Licensed Beverage Association. It can happen again. Remember, the business and license we are protecting is yours.

The NJLBA is a statewide trade association representing onpremises licenses,educating and advising its membership as to proper and profitable trade practices.

1918 to 1933 was a bleak, “dry” time for America. No one truly believed that a small group of Prohibitionists could change the social customs of a nation. With the stroke of a pen, over 600,000 businesses were closed and millions of people

were unemployed. The neo-prohibitionists of the twenty-first century have the same agenda as their predecessors namely to lower the blood alcohol content to the point where not even one drink is acceptable if you are going to drive. NJLBA, on a 24/7 schedule, is fighting to protect the interest of the on-premise licensed beverage retailer, the heart of the hospitality industry. Without the watchful eye of our Association, over 100 pieces of Legislation and numerous regulations would have been enacted last year making it harder to do business in New Jersey. The suspension of the Special Occupational Tax (SOT) the check for $250 that you send to the ATF every July is an example of the strength that an organization brings to the table. The annual membership dues of $225, is an investment in your business that will pay handsome dividends in keeping your livelihood growing. Our Allied Member program provides our membership exclusive discounts on products and services that are constantly used on a daily basis. Our nationally recognized Techniques of Alcohol Management™ (TAM™) education seminar trains personnel on how to best serve adult alcoholic beverages. Our Scholarship Foundation awards two annual scholarships to deserving students. Do your part and join the team today! The original Tavern, Bar and Restaurant Association of New Jersey, established in 1933.

07/15/2026

NJ voters oppose movie theaters selling booze, a new poll says. A bill in Trenton would make it easier for theaters to buy liquor licenses.

Thank you to everyone who attended the 58th Annual Wellhofer Scholarship Foundation Picnic. We truly value your membersh...
07/10/2026

Thank you to everyone who attended the 58th Annual Wellhofer Scholarship Foundation Picnic. We truly value your membership and ongoing commitment to our mission.

This year’s picnic took place at The Forest Lodge in Warren, NJ—a wonderful, family-owned multi-venue facility set on 40 acres of nostalgic charm, featuring beautiful picnic grounds and outstanding food. The owners and staff were a pleasure to work with and helped ensure a memorable experience for all.

We extend our special thanks to our generous supporters: Fedway Associates, Allied Beverage, Shore Point, High Grade Beverage, NJ Beer Wholesalers Association, Sun Cruiser, Tito’s, Red Cadillac Tequila, and World Insurance. Your contributions helped make this event a great success.
We look forward to seeing everyone again next year!

07/03/2026

Mondays are better with a cold beer in hand. Join us for Watch Party at The Asbury Pool Biergarten on Monday, July 6 from 3–8 PM and catch all the action while enjoying $5 Budweiser's and $5 Bud Lights. Grab your crew, soak up the summer vibes, and cheer on your team with us! ☀️🍻

📍The Asbury Pool Biergarten⏰ 3 PM – 8 PM

07/03/2026
Happy 4th Weekend! 🇺🇸❤️
07/03/2026

Happy 4th Weekend! 🇺🇸❤️

07/01/2026

A bill moving through Trenton would let New Jersey's for-profit movie theaters sell alcohol. In a state where liquor licenses can cost more than the buildings they sit in, almost nothing about it is simple.

https://www.facebook.com/share/p/1Fw6d6RLpv/
07/01/2026

https://www.facebook.com/share/p/1Fw6d6RLpv/

A bill moving through Trenton would let New Jersey's for-profit movie theaters sell alcohol. In a state where liquor licenses can cost more than the buildings they sit in, almost nothing about it is simple.

Purchase your tickets by July 7th in order to enjoy🍔🦀Fresh delicious food including clams🏊‍♂️💦 TWO swimming pools🍻🍹 FIVE...
07/01/2026

Purchase your tickets by July 7th in order to enjoy
🍔🦀Fresh delicious food including clams
🏊‍♂️💦 TWO swimming pools
🍻🍹 FIVE hour open bar
And so much more!
Ticket link in bio

Sign up by JUNE 30TH in order to receive discounted rates! Season kick off will be here before you know it! 🏈
06/27/2026

Sign up by JUNE 30TH in order to receive discounted rates! Season kick off will be here before you know it! 🏈

Address

Trenton, NJ
08608

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

(609) 394-6730

Website

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