07/21/2026
Big thanks to the Town of Washington’s Architectural Review Board for their unanimous and exuberant approval of our Hayfields signage at Rush River Commons, across Leggett Lane from the town’s post office.
A number of residents showed up to voice support (all who spoke were in favor of my plans) and many were sympathetic to the lack of any signage opportunity on Warren Avenue. The ARB applauded my signage and the creative typography on the upper front of the building, appreciating that in the process we’re also giving the building a personality. Town council member Brad Schneider grew wistful as he told the group that the sign, and the identity it gave an otherwise bare facade, reminded him of his family’s store in rural New England.
Exactly. The challenge for me in designing the sign was two-fold: within the constraints of an allowed 25 square feet total, the sign had to attract passersby headed into town on Warren Avenue from Route 211, and it needed to add charm and an identity to a building that had been characterized as an office park. I love the building and its envisioned old mercantile roots. Before I undertook professional culinary training and opened the Red Truck Bakery 18 years ago, I was a typography aficionado and art director for The Washington Post, Architecture, Preservation and Smithsonian magazines. I embraced the “old town hall / rural grocery” inspiration and combined it with my love of vintage yet classic typography, in this case using a 1930-40s grocery store typeface and sign treatment.
I’ve envisioned Hayfields as a salute to our local rural farmers of the Great Depression. My logo, featuring a 1935 Clare Leighton woodcut illustration of a hay farmer sharpening his scythe, is explained in detail on https://hayfieldslittlewashington.com. The walls of Hayfields feature FDR’s New Deal Farm Security Administration’s photography project that documented rural life during the Depression (also on the website). You’ll see more design nods to that era in Hayfields—no bread lines but how about some vintage “church lady” cakes of the 1940s.
Stay tuned to our Instagram and pages as work progresses on Hayfields, with an opening in late fall or so. —Brian Noyes