Genuine Tea

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Toronto's Farm to Cup Tea Company. Delivering high-quality, fresh tea to you while providing fair compensation for farmers.

Sarah and Dave spent nearly five years in Taiwan and traveled across Asia forming relationships with tea farmers. They came back to Canada with a simple dream - to share their love of tea and adventure with others. Their goal is to close the gap between the tea in your cup and the people who have dedicated their lives to producing it. With every cup of Genuine Tea, you will enjoy high-quality fresh ingredients all while supporting tea makers around the world for their craftsmanship.

11/03/2026

Before it ends up in your mug, our matcha is shaded, steamed, dried, stone-ground, and apparently serenaded.

Most people know Uji as the matcha region of Japan. Fewer know why. Uji’s climate and its long tradition of shade-growing tea plants are a big part of it. Covering the plants for the last stretch before harvest changes how the leaf develops. It stays a deeper green and gets sweeter and richer in flavour. That’s the leaf that becomes matcha, and it’s why the powder is such a vivid colour.

We buy directly from the Katō family, who’ve been growing and grinding matcha there for over 150 years. Knowing the people who make it is a big part of why we’ve been able to keep the supply steady.

Link in bio to shop.

11/02/2026

Sarah asked Dave trivia questions and every wrong answer made your Black Friday better. He got a lot wrong. You’re welcome!

Here’s where the game landed. 20% off sitewide with no minimum, 25% off at $75, a free Cream of Earl Grey at $100, and at $150 a free bag of Strawberry Matcha on top of everything else. It runs through Cyber Monday.
Here’s the part that’s easy to miss: you don’t have to wait for Black Friday to use it. The offers open early, November 1 to 14, for our private list with an Early Access code.

If you’re deciding what to put in the cart, here’s a quick guide to the two freebies. Cream of Earl Grey starts with a brisk Dimbula black tea, and the Italian bergamot oil is what gives it that bright citrus-floral top note. Strawberry Matcha uses Katō matcha from Uji and real freeze-dried strawberries, so it tastes subtly fruity and smooth, with the savoury umami finish matcha is known for.

Good deal, good tea, and one founder who now knows the atomic number of carbon.

Link in bio to shop.

10/15/2026

The whole point of oolong is that it asks you to slow down. In October, that’s not an inconvenience. It’s the instruction.

Most people sit somewhere on a tea spectrum that goes green tea on one end and black tea on the other, with very little time spent in the middle. Oolong lives in the middle, partially oxidised, which means it carries qualities of both without being fully either. The flavour is more complex than green, more nuanced than black, and almost always more interesting than both.

The Organic Roasted Iron Goddess is a Tie Guan Yin oolong from Fujian Province, China, one of the most storied tea-producing regions in the world, where Tie Guan Yin has been cultivated for centuries. The Iron Goddess of Mercy, which is the literal translation, is named after Guanyin, the Buddhist deity of compassion, and the name was given to this tea because of the quality and care of the leaves.
That’s the other thing about a roasted oolong worth knowing: you can steep the same leaves multiple times. First steep is the roast, deep and warming. Second steep is where the florals start to come through. Third steep is the most delicate. Each one is a different drink from the same leaves. Watching them open up while you wait is the whole experience.

Unplug. Watch the oolong bloom. October is the right time for this.

Shop Organic Roasted Iron Goddess — link in bio.

10/14/2026

This is the collab that made complete sense the moment we tried it.

Good Protein’s All-In-One Shake and our Organic Pumpkin Spice Microground, two products built on the same standard of actually good ingredients, in the same blender, in October. The Microground brings real pumpkin, cinnamon, ginger, and nutmeg into the shake. Sweetened with dates, no added sugar, same fine powder format as matcha so it blends completely smooth.

The flavour combination is genuinely worth making: the spice warmth of the pumpkin microground cuts through any chalkiness in the protein powder, the date sweetness adds depth rather than just sugar, and the whole thing tastes like a pumpkin spice latte decided to become something more useful. Cinnamon and ginger are both spices with solid track records for blood sugar balance and digestion respectivel, which means the drink is doing more than tasting good for the season.

Blend, add ice, drink before October is over.

Shop Organic Pumpkin Spice Microground — link in bio.

10/12/2026

A table full of people, a warm cup of tea, and the kind of afternoon that deserves to be slow.
Happy Thanksgiving.

The ritual of making tea on a day like today is part of the point. There’s a reason people across cultures reach for something warm and brewed at moments of gathering, the act of boiling water, steeping, waiting, and sitting with a cup creates a pace that the rest of the day rarely allows. Thanksgiving is one of the few occasions where slowing down actually fits the occasion.

Genuine Tea was built on the belief that tea deserves the same transparency and craft that coffee has always received, sourced directly from farmers, handcrafted in Toronto, and made with ingredients worth knowing about. The cup in this photo is not incidental. It’s the whole point.

Wishing everyone celebrating a warm and unhurried Thanksgiving.

Shop the Fall Collection — link in bio.

10/11/2026

This Thanksgiving, we’re reminded of what we’re truly thankful for. ❤️

Building Genuine Tea has been one of the greatest adventures of our lives. As we navigate some challenging times, we’re reminded of what matters most: family, community, and the people who have been part of our journey.

To our incredible customers, suppliers, team, and everyone who has supported and believed in us along the way, thank you. Your support, kindness, and encouragement mean more than you know.

We’re so grateful to have you in our corner as we look ahead to whatever comes next.

From our family to yours, wishing you a Thanksgiving filled with love, connection, and all the little things that matter most. 🍂

With gratitude,

Sarah, Dave, Wyatt & Jacob

10/08/2026

The Hot Toddy has a longer history than most people realise, and it makes a very strong case for itself at a Thanksgiving table. 🍂

Hot Toddies originated as a medicinal drink in 18th century Scotland and Ireland, hot water, wh**ky, honey, and lemon, consumed to manage cold symptoms. The logic was sound: the steam helps with congestion, honey coats the throat, lemon adds vitamin C, and the alcohol promotes sleep. The drink crossed into social territory and never fully left either category. It’s warm, it’s spiced, and it works with or without the wh**ky depending on who’s at the table.

This version uses Organic Cranberry Apple as the base, and that choice changes the character of the drink entirely. Cranberry brings a tartness that cuts through the sweetness of the honey and the apple brings a mellow, autumnal body that softer herbal teas don’t have. Together they brew into something that’s already layered before you add anything else. The apple also means the drink has a natural sweetness that means you can use less added sweetener and still get a balanced cup.

It’s the drink the holiday didn’t know it needed.

Shop Organic Cranberry Apple — link in bio.

10/05/2026

Overnight oats are already the most efficient breakfast going. Adding Organic Pumpkin Spice Microground to them is the most October thing you can do with five minutes the night before.

Here’s why it works beyond the obvious seasonal pairing: the Organic Pumpkin Spice Microground is a finely ground powder, same format as matcha, which means it distributes evenly through the oat mixture rather than sitting in clumps. Every bite gets the full flavour rather than a concentrated hit in one spoonful and nothing in the next. The real pumpkin in the blend also adds a subtle earthiness that plain pumpkin spice extract doesn’t have, because extract is engineered to smell like pumpkin spice and the real thing actually tastes like it.

The date sweetener in the Microground matters in overnight oats too. Refined sugar in overnight oats either dissolves completely and disappears or stays sharp and sweet. The date-based sweetness in the Microground has a caramel depth that develops as it sits overnight, which means the oats actually taste better in the morning than they did when you mixed them.

Five minutes tonight. A proper breakfast tomorrow.

Shop Organic Pumpkin Spice Microground — link in bio.

10/01/2026

If you’re in Toronto and you haven’t been to Forno Cultura yet, this is your sign. Forno Cultura has been one of Toronto’s most thoughtful cafés since they opened, the kind of place where the croissant lamination and the espresso extraction get the same level of attention.

Our Organic Masala Chai is built on a blend of whole spices, cardamom, cinnamon, ginger, cloves, and black pepper, steeped with an Assam-based black tea. The Assam base matters because Assam is a strong, malty black tea from northeastern India that holds up under milk and spice without disappearing, which is exactly what masala chai needs. A lighter black tea gets lost. Assam stays present.

Find it at 1056 Queen St W, Toronto.

Address

UNIT 21, 921 PROGRESS Avenue
Toronto, ON
M1G3V4

Website

http://www.genuinetea.ca/

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