07/17/2026
Life is Better (or should we say BUTTER) with Sugar Bowl! Every year our Butter apparel line (yes that is the actual color name) is the first Comfort Color tee that sells out, so when a whole festival is planned around one of the most trending colors of the decade, we. get. ready!
If you're looking for something lightweight our crew can tell you first-hand how perfect the Next Level t-shirt brand is for those hot festival days, with a Comfort Color Sweatshirt to grab during the cool Summer evenings.
These beauties hit the shelf TODAY so come grab yours and be ready for opening ceremonies, food booths, the parade, and of course our beloved Nordic Dancers. (One of whom is pictured here. Fun fact, we have FOUR team members who are also part of the Nordic Dancers. See if you can spot them in both places next week!)
Open Daily 12pm-9pm with extended hours during the fest
T-Shirts : Youth Small - Adult 2XL $19.00
Sweatshirts: Adult S-Adult 2XL $40.00
