Red Rooster Coffee Roaster

Call Directions Website

Red Rooster Coffee Roaster We source all of our coffee transparently, meaning we use Organic coffees for all of our blends and many of our single origins.

When our coffees are not Organic they are of premium quality and sourced directly from producers. Established in 2010, Red Rooster was created with the notion of roasting excellent coffee for the owner’s existing coffee house (Black Water Loft). Co-owners Haden Polseno-Hensley and Rose McCutchan soon found that their passion for carefully sourced and meticulously roasted specialty coffee was shared by customers around the region. Today, Red Rooster is one of the country’s premier specialty coffee roasting companies. We source all of our coffee as responsibly as possible, meaning we use Organic and Fair Trade coffees for all of our blends and many of our single origins. When our coffees are not Organic or Fair Trade, they are of premium quality, transparently sourced from estates and farms that are known to treat workers equitably and take care of the land. In some cases we are even able to buy coffee from farmers and traders in the country of origin, meaning more money flows into the country and farmers can take better care of their coffee trees and their families. We have always strived to operate sustainably in our daily operations by offering biodegradable coffee bags, having our bags hand-printed locally using water-based inks, composting our chaff with local organic farms, and minimizing our footprint by recycling and reusing within our facilities. In fact, our co-owner, Haden, was a founding member and president of the local sustainability non-profit, SustainFloyd. As a family business, we have always strived to do our part to help create a vibrant local community by hiring locally, providing a living wage and health care to our employees, contributing to local charities, and participating in local fundraisers all with the intention of developing into an economic and social anchor in our small rural community.

Do you like coffee and customer service? What about biscuits and butter???Red Rooster is looking for YOU! 💘 We are curre...
10/26/2026

Do you like coffee and customer service? What about biscuits and butter???

Red Rooster is looking for YOU! 💘 We are currently hiring for the following positions:

- Barista
- Assistant Baker

MORE INFO/APPLY: https://redrooster.bamboohr.com/careers

10/26/2026

Want to level up your brew game with our beloved Waxwing blend? here's a quick guide and recipe!

☕ WAXWING V60

20g coffee
300g water
1:15 ratio
200°F water
Medium-fine grind — about table salt

BREW
💧 Rinse your filter + preheat your brewer
🌱 Bloom with 40g water for 40 sec
🌀 Pour slowly in controlled circles, staying off the filter walls
🥄 Give it one gentle stir for even saturation
💧 Continue pouring to 300g total
⏱ Aim for roughly 3:00–3:15 total brew time

PRO TIP: Waxwing is a darker roast and extracts quickly, so keep agitation gentle and your pour controlled.

Expect a smooth, sweet cup with dark chocolate + dark cherry notes. 🍫🍒

10/19/2026

🎁 EARLY BIRD SPECIAL: FREE $25 GIFT CARD

The 2026 Red Rooster Advent Calendar is here! ☕🎄

Behind 24 little doors: award-winning coffees, seasonal teas, syrups, sweet treats, and a few Red Rooster surprises to make the countdown to Christmas extra delicious.

And if you order early, there’s a little something extra for you:

Now through October 23, get a FREE $25 Red Rooster gift card with your Advent Calendar purchase.

Just add the $25 gift card to your cart along with your Advent Calendar and the discount will be applied automatically at checkout.

This year’s calendar also includes a sneak peek at our new Red Rooster look coming in early 2027 👀

And when Christmas arrives, don’t toss the boxes! Each one becomes part of a snowy little winter village you can save and display all season long.

🎄 24 days of coffee, tea & treats
🎁 FREE $25 gift card through October 23
📦 Advent Calendars begin shipping November 23

Get yours early and make December taste a little better. ☕✨

10/12/2026

Come sip on our barista curations for the fall season at RR Cafe ☕🤎

Mon-Sat | 7am-5pm

10/05/2026

NEW DROP ☕️🌿

TRUST THE PROCESS
Ethiopia Anaerobic Natural Lemongrass Co-Ferment
Banko Chelchele

This one gets wild in the best way.

Produced by smallholder farmers around the Banko Chelchele washing station in southern Ethiopia, this high-intervention anaerobic natural was co-fermented with lemongrass, creating a cup that’s intensely aromatic, juicy, and unlike anything else on the shelf.

Expect tropical fruit and sweet florals up front, followed by lemongrass, white peach, Kölsch, and guava, all wrapped in a rounded, saturating mouthfeel.

🍋 Lemongrass
🍑 White Peach
🍺 Kölsch
🌴 Guava

Complex. Experimental. Ridiculously fun to drink.

10/02/2026

Come get a cup of coffee with Haden (and a biscuit) as he reminisces about the history of Red Rooster Cafe, the support of the Floyd community, friends and family that helped make the dream of a successful hometown cafe and coffee roasting operation a possibility. Cheers 🤎☕

NOW HIRING! 📋We're taking applications for two positions in our cafe. Current openings include:- Prep Cook/Kitchen Assis...
09/28/2026

NOW HIRING! 📋
We're taking applications for two positions in our cafe. Current openings include:

- Prep Cook/Kitchen Assistant
- Assistant Baker

Click the link to apply and get more info: https://redrooster.bamboohr.com/careers

09/28/2026

Come see a behind the scenes of our Coffee Roasters at work 👀

09/25/2026

Wow! Shoutout to the and the for making a jingle for Red Rooster Coffee 😍

09/18/2026

After eight wonderful years, we’re saying goodbye to Yellow Hen Child Care. 🐔💛

What began in 2018 as a slightly crazy idea—to create a licensed child care center for Red Rooster employees—became something so much more.

We were lucky enough to meet the incredible who would help us open and go on to be the director of Yellow Hen Child Care for the next 7 years. We were incredibly lucky to have an amazing team caring for these kids, and even luckier to watch so many of them grow over the years. Yellow Hen became a little community within our community.
This goodbye comes at the end of a meaningful chapter, and after the unexpected loss of Yellow Hen’s director, we know it’s time to close it.

Thank you to every child, parent, teacher, and family who made Yellow Hen what it was. You made Red Rooster a more joyful place, and we’ll always be grateful. ❤️

🎥 Haden shares a few words about Yellow Hen and what these eight years have meant to us.

Address

823 E. Main Street
Floyd, VA
24091

Opening Hours

Monday 7am - 5pm
Tuesday 7am - 5pm
Wednesday 7am - 5pm
Thursday 7am - 5pm
Friday 7am - 12pm
Saturday 8am - 3pm

Telephone

+15407457338

Alerts

Be the first to know and let us send you an email when Red Rooster Coffee Roaster posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Shortcuts

Share

Category

Nearby restaurants